Articles

Our expert consultants have authored a variety of articles on topics important to any fundraising program.

Our new articles, How to Integrate New Online Supporters and Fundraising in tough times, are now available.

To search for an article on a specific topic, please use the search box at the top of the page. To view the complete list of articles, please scroll down the page. 

For past articles of our free e-newsletter, Mal Warwick's Successful Fundraising Online, please click here.

Categories:
All About Direct Mail
Acquisition: finding new members
Resoliciting and Renewing Your Donors
High-dollar fundraising
Using Monthly Donor Programs
Copywriting
Raising Money by Phone
Planned Giving
The Big Picture
Fundraising and Marketing on the Internet

Socially Responsible Business

All About Direct Mail
What is direct mail, and how can it help your organization?
- How direct mail can benefit your organization
- The 10 most important things about direct mail
- What your organization needs to know (by ADRFCO)
- 5 strategic uses of direct mail

Acquisition: finding new members
- How to get started with direct mail (for small organizations)
- Is it OK to take a loss on acquisition mailings?
- What should you test?
- Do label packages work?
- Choosing the right lists
- What's the best postage for direct mail letters?
- How to handle donor complaints about duplicate appeals

Resoliciting and Renewing Your Donors
- 31 ways to cultivate your donors
- Mailing smarter means segmentation
- 9 steps to setting up a giving club
- 12 things to write in thank you letters to your donors
- 5 ways to conduct market research on a shoestring
- How long should your renewal series be?
- How formal? Mr. and Mrs. or Buffy and Skipper?
- 14 ways to cut design and production costs
- A fundraiser's view of caging and list maintenance

High-dollar fundraising
- 8 keys to raising $1,000 gifts
- Spending money to make money
- How to cultivate major donors

Using Monthly Donor Programs
- Myths of monthly donor programs
- What to ask before you launch a Monthly Donor program

Copywriting
- 8 steps to writing successful fundraising letters
- 10 tips for effective letters
- Getting started: a copywriter's checklist
- 11 cardinal rules of copywriting (and how to break them)
- How to find an effective writer for your DM

Raising Money by Phone
- 12 ways to combine DM and telephone fundraising
- Choosing the right donors to call

Planned Giving
- What an effective planned giving program can mean for your organization

The Big Picture
- Fundraising ratios and other deceptions
- Boomers as donors
- Fundraising in Tough Times

Fundraising and Marketing on the Internet
- How to Integrate New Online Supporters
- Raising money on the Internet
- Does your organization need a Web site?
- Fundraising sites worth seeing
- Using e-mail to cultivate donors
- 10 ways to get more people to your site
- University fundraising online
- Online guides for donors

Socially Responsible Business

- Social Enterprise