Articles

Our expert consultants have authored a variety of articles on topics important to any fundraising program.

Our new articles, How to Integrate New Online Supporters and Fundraising in tough times, are now available.

To search for an article on a specific topic, please use the search box at the top of the page. To view the complete list of articles, please scroll down the page. 

 

For past articles of our free e-newsletter, Mal Warwick's Successful Fundraising Online, please click here.

 

Categories:
All About Direct Mail
Acquisition: finding new members
Resoliciting and Renewing Your Donors
High-dollar fundraising
Using Monthly Donor Programs
Copywriting
Raising Money by Phone
Planned Giving
The Big Picture
Fundraising and Marketing on the Internet

Socially Responsible Business

 

All About Direct Mail
What is direct mail, and how can it help your organization?
How direct mail can benefit your organization
The 10 most important things about direct mail
What your organization needs to know (by ADRFCO)
5 strategic uses of direct mail

 

Acquisition: finding new members
How to get started with direct mail (for small organizations)
Is it OK to take a loss on acquisition mailings?
What should you test?
Do label packages work?
Choosing the right lists
What's the best postage for direct mail letters?
How to handle donor complaints about duplicate appeals

 

Resoliciting and Renewing Your Donors
31 ways to cultivate your donors
Mailing smarter means segmentation
9 steps to setting up a giving club
12 things to write in thank you letters to your donors
5 ways to conduct market research on a shoestring
How long should your renewal series be?
How formal? Mr. and Mrs. or Buffy and Skipper?
14 ways to cut design and production costs
A fundraiser's view of caging and list maintenance

 

High-dollar fundraising
8 keys to raising $1,000 gifts
Spending money to make money
How to cultivate major donors

 

Using Monthly Donor Programs
Myths of monthly donor programs
What to ask before you launch a Monthly Donor program

 

Copywriting
8 steps to writing successful fundraising letters
10 tips for effective letters
Getting started: a copywriter's checklist
11 cardinal rules of copywriting (and how to break them)
How to find an effective writer for your DM

 

Raising Money by Phone
12 ways to combine DM and telephone fundraising
Choosing the right donors to call

 

Planned Giving
What an effective planned giving program can mean for your organization

 

The Big Picture
Fundraising ratios and other deceptions
Boomers as donors
- Fundraising in Tough Times


Fundraising and Marketing on the Internet

-
How to Integrate New Online Supporters
Raising money on the Internet
Does your organization need a Web site?
Fundraising sites worth seeing
Using e-mail to cultivate donors
10 ways to get more people to your site
University fundraising online
Online guides for donors

 

Socially Responsible Business

- Social Enterprise