5 Strategic Uses of Direct Mail

1. Growth
by helping you build a bigger membership or list of contributors (called a "donor base")

2. Involvement
by persuading your supporters to become actively involved

3. Efficiency
by maximizing the net revenue you derive from your mailings, and thus raising funds at the lowest possible cost per dollar raised

4. Stability
by reaching and maintaining an optimum level of direct mail fundraising activity

5. Visibility
by publicizing your work among a particular constituency or the public in general

Other articles on how direct mail can help your organization:
•How direct mail can benefit your organization

•The10 most important things about direct mail

•Take the test: Is direct mail right for your organization?

•What your organization needs to know (by the ADRFCO)