Major Donors

Major donors do not usually just start donating large amounts to nonprofits. Cultivation of major donors is a skill-set every fundraising specialist needs to have. In this article, an industry expert provides proven strategies to increase major donors.

How to Cultivate Major Donors

by Stephen Hitchcock 

1. Send your newsletter via first class mail -- and attach personal notes whenever possible

2. Send copies of all your official press releases

3. Invite major donors to media events -- and make sure they are sent copies of any media coverage your organization receives

4. Send birthday cards and anniversary greetings

5. Send notes to congratulate major donors for publication of books, promotions, accomplishments, appointments

6. Send autographed copies of any newly published books written by your organization's staff members

7. Visit major donors at their homes or offices

8. Invite major donors to visit your offices or program sites

9. Invite major donors to meetings involving other major donors

10. Call or write major donors to ask their advice

More articles on High-dollar fundraising
• 8 keys to raising $1,000 gifts
• Spending money to make money