Hidden Gold: How monthly giving will build donor loyalty, boost your organization's income, and increase financial stability by Harvey McKinnon Edited and with a foreword by Mal Warwick

If your nonprofit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started.  If your organization already has a monthly giving program, you're bound to gain new insights about a topic that most nonprofits discuss only behind closed doors.

Table of contents

Sample chapter: Six ingredients of a successful program

Published by Bonus Books
Paperback, $39.95 / ISBN 1-56625-122-2

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After reading this book, you'll understand why monthly giving programs are one of the fastest-growing, highest-potential techniques in fundraising today.

You'll learn which kinds of people are most likely to join a monthly giving program and how to find them.

You'll discover which arguments appeal most effectively to prospective monthly donors.

You'll gain appreciation for the wide range of options open to you in designing a monthly giving program and how to choose among them.

You'll find out how to coax more and bigger gifts from monthly donors.  You'll discover how to expand a successful monthly giving program.

You'll see scores of real-world examples drawn from successful monthly giving programs in several countries.

Monthly giving appeals to younger donors, who find it convenient and easy.  But it also appeals to older donors, who tend to live on a budget.  Regardless of their age, monthly donors are far more likely to leave bequests than are occasional or even reliable annual donors.  This welcome and overdue book offers you valuable monthly giving lessons from around the world.