Hidden Gold: Table of contents

Introduction by Mal Warwick
Foreword by Mal Warwick

Chapter 1 How monthly giving works, and why
Chapter 2 Seven great reasons to start your monthly giving program—right now
Chapter 3 Your monthly giving choices, and how to make them
Chapter 4 Challenging the misconceptions about monthly giving
Chapter 5 The six essential ingredients of a successful monthly giving program
Chapter 6 How to set up a compelling monthly giving program
Chapter 7 EFT and credit cards—the keys to loyal monthly giving
Chapter 8 Recruiting monthly donors by mail
Chapter 9 Recruiting monthly donors by phone
Chapter 10 Using newsletters, brochures, space ads, and special events to build your monthly giving program
Chapter 11 Other ways to recruit monthly donors: person-to-person contact, video, broadcast media, and online
Chapter 12 Getting the greatest value from your monthly donors
Chapter 13 Long-Term Value: How much is a monthly donor really worth?

Appendix 1 Guide to Illustrations
Appendix 2 Recommended Reading & Resources
Appendix 3 EFT Service Providers

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