Fundraising on the Internet: The e-PhilanthropyFoundation.org Guide to Success Online edited by Mal Warwick, Ted Hart, and Nick Allen

In this second edition, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet.

This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot-com crash marketplace to offer solid advice on how to use technology to raise funds.

"Wow! Incredibly comprehensive and detailed with both basic and advanced information--a real guide for 'fundraising on the Internet.'" — Maurice R. Levite, CFRE, CAE, vice president of field operations at the American Red Cross

"This is the greatest collection of fundraising electronics expertise that has ever been brought together. Fundraising on the Internet is full to the brim with ideas, verities, charts, and examples. Whether you're in direct mail, major gifts, planned giving, or the head of your shop, this book is essential if you want to keep ahead of the parade." — Jerold Panas, of Panas, Linzy & Partners

Jossey-Bass, 2001
Paperback, 320 pages, $27.00
ISBN 0-787-96045-4

Order this Book