Open Immediately! Straight Talk on Direct Mail Fundraising What Works, What Doesn't, and Why by Stephen Hitchcock

If you want straight talk about direct mail fundraising, do what the title says: open this book immediately.

In it you'll find 81 brief chapters examining virtually every topic of importance to those who raise money by mail.

Unlike other books that over-complicate the subject, Open Immediately!, by Stephen Hitchcock, does just the opposite. It offers an elegantly simple and inviting approach to direct mail by focusing on one element at a time. (This approach has the added benefit of making it easy to find the exact help you need.).

About the author

Emerson & Church, 2004
Paperback, 259 pages, $24.95
ISBN: 1-889102-12-1

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