How to Write Successful Fundraising Letters (w/CD) , 2nd Edition

by Mal Warwick

Write with confidence and reach your donors

You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.
Refreshed and Revised:

• Gain insight into current trends in the field with updated cases, samples, and examples
• Access more content for small to medium NPOs with limited budgets and resources
• Learn the latest technology with new sections on typography and lay out

About the author

Jossey-Bass, 2008
Paperback, 336 pages, $34.95
ISBN 978-0-7879-9908-7

Order this Book

You should read this book:

-If you write fundraising letters for a hospital, a college or university, a museum, a health agency, a social service organization, or any nonprofit that needs funds.
-If you want to write letters that raise more money for your organization.
-If you serve in a leadership role in a nonprofit organization as executive director, development director, or marketing director.
-If you are a member of a nonprofit's board of directors and you want to measure the effectiveness of your fundraising appeals.
-If you're involved in public relations, advertising, or marketing for a nonprofit organization or institution.
-If you want to understand better how fundraising works.
-If you want to learn how to write to get results.
-If you want to be a more effective writer.