Fundraising When Money Is Tight:
A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future

by Mal Warwick

Nobody can predict our economic future. But in tough times, whether driven by the economy or other factors, there are simple yet sometimes counterintuitive steps you can take to ensure that your organization will suffer the least possible damage in a down economy -- and emerge healthy and poised for renewed growth when the economic crisis has passed.

This book will outline how the economy effects fundraising and then walk you through an effective strategy and practical steps you can take to survive and then thrive in the future.

READ THIS BOOK... if you serve in a leadership role in a nonprofit cause, organization, or institution as executive director, development director, controller, financial manager, or marketing director, or as a member of the board of trustees. . . if you're involved in a fundraising, development, or membership-building program for your organization. . . if you contribute money or time to a public interest group or a charity. . . if you're involved in public relations or advertising for one or more nonprofit organizations. . . if you've taken an interest in the activities of a public interest organization or a charity as a reporter, news producer, consultant, student, or donor. . . or if you simply want to understand better how difficult economic times affect the nonprofit sector...  and what nonprofit organizations and institutions can do about it.

The book covers things like:

• What history teaches us
• A proven way to anticipate the future
• Three scenarios for economic recovery
• Three possible fundraising strategies
• Identify a winning strategy
• Strengthen your case for giving
• Cut costs with a scalpel, not an ax
• Fish where the big fish are
• Stay close to your donors
• Get personal with your donors
• Step up your efforts online
• Break down the silos
• Nine practical steps toward peace of mind

ISBN: 978-0-470-48132-5
Paperback
256 pages
March 2009

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