The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail   by Mal Warwick

Whoever heard of raising $1,000 gifts (not to mention $2,000 and $3,000 gifts) by mail? That's the realm of personal solicitation, right?

Not true, says Mal Warwick, in his new book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail.

And Mal should know. He's spent the last decade and more perfecting the art of high dollar direct mail.

Are you skeptical?

Consider just one mailing Mal cites (and he has more than 100 such mailings to draw from).

A total of 2,352 pieces were mailed to donors who had given $100 or more. This small mailing — now get ready for 'numbers that will blow your socks off,' to use the author's words — this small mailing generated $148,000!

That translates into an average gift of $463. But better still, the mailing garnered 54 gifts that topped $1,000. And five of the recipients sent in $5,000 or more.

And what was the final fundraising cost for this effort? About eight cents per dollar raised!

That's the good news (an under-statement, to be sure). The even better news is that you can generate, if not these stratospheric numbers, at least results that will soar over your current direct mail returns.

How do you do it? Must you tap a hot-shot firm or be a prizewinning writer?

While these wouldn't hurt, of course, Mal touts self-reliance. He shows you — with carefully selected examples and illustrations along the way — how to succeed on your own, walking you step by step through the process of crafting the right letter, the right brochure, the right response device, and the right envelope.

In this admirably slim book — about an hour's read — Mal convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results.

Chapter Sample: Numbers that will blow your socks off

About the author

Emerson & Church, Publishers, May 2005
Softcover, 128 pages, $24.95
ISBN: 1889102091

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