Archives
January 2011
View the January 2011 Newsletter here
December 2010
View the December 2010 Newsletter here
- How multichannel fundraising really works by Peter Schoewe
- Five copy resolutions for the New Year by Managing Editor Deborah Block and Paul Karps
- The new keys to success in fundraising today: Information (Part 4) by Mal Warwick
- Ask Mal by Mal Warwick
- The best way to get your nonprofit noticed by Tom Belford
- What do your donors want the most? by Jeff Brooks
- Is a four-page letter better than a two-page letter? by Tom Ahern
- Are you missing the world’s best free service for fundraisers?
November 2010
View the November 2010 Newsletter here
- Where can you find examples of GREAT fundraising?
- Can your organization take advantage of mobile “impulse philanthropy?” by Nick Allen
- Emphasizing the positive by Managing Editor Deborah Block and Paul Karps
- The new keys to success in fundraising today: Donor choice (Part 3) by Mal Warwick
- Skip a fundraising appeal? Are you nuts? by Mal Warwick
- Taking donor loyalty seriously by Andrew Kramer
- The myth of the philanthropy fairy by Frank C. Dickerson, Ph.D.
- Crummy copy hurts, even if it’s buried by Jeff Brooks
October 2010
View the October 2010 Newsletter here
- The world’s leading fundraising conference
- My last “Where’s Mal?”
- The new keys to success in fundraising today: New signposts for the road (Part 2) by Mal Warwick
- Telefundraising works by Tom Belford
- Ask Mal
- Dollars vs. donors by Peter Schoewe
- It’s the pause that refreshes by Managing Editor Deborah Block and Paul Karps
- The curse of unremarkable fundraising by Jeff Brooks
- I couldn’t resist
September 2010
View the September 2010 Newsletter here
- The world’s leading fundraising conference
- The new keys to success in fundraising today (Part 1) by Mal Warwick
- Where’s Mal?
- Using email to get personal by Managing Editor Deborah Block and Paul Karps
- Ask Mal
- Year-end fundraising: It’s never too early by Nick Allen
- Crafting the perfect year-end campaign by Roger Craver
- How one donor got recruited on Facebook by Miriam Kagan
- What to put in your donor newsletter by Tom Ahern
August 2010
View the August 2010 Newsletter here
- The world’s leading fundraising conference
- Unsolicited advice for the unsuspecting copywriter by Peter Schoewe
- Where’s Mal?
- Developing a Marketing Concept by Managing Editor Deborah Block and Paul Karps
- Ask Mal
- How do your online activities stack up?
- Your fundraising cost means less than you think by Mal Warwick
- Online advocacy has the highest response
- What you can learn from Lady Gaga by Jeff Brooks
July 2010
View the July 2010 Newsletter here
- Bridge Conference
- Case study: Online tools help increase offline (and online) giving by Andy Robinson
- Where’s Mal?
- Taking it to the next level by Managing Editor Deborah Block and Paul Karps
- Ask Mal
- Did you text WILDLIFE to 20222? by Nick Allen
- Quantum fundraising (Part 3) by Jon Duschinsky
- We don’t care what our donors think of us by Tom Ahern
- The middle-aged brain by Tom Belford
June 2010
View the June 2010 Newsletter here
- The best fundraising conference in the U.S. today
- The secret millionaire in your file by Roger Craver
- Where’s Mal?
- Keeping it simple by Managing Editor Deborah Block and Paul Karps
- Ask Mal
- What good are social media?
- Quantum fundraising: Beginning the philanthropic revolution (Part 2) by Jon Duschinsky
- The power of an old cliché by Jeff Brooks
- Looking at numbers—and seeing solutions by Peter Schoewe
May 2010
View the May 2010 Newsletter here
- The biggest bargain in fundraising today
- Successful monthly giving: An interview with Jo Sullivan by Lisa Sargent
- Where’s Mal?
- Would you have the heart to do it? by Managing Editor Deborah Block and Paul Karps
- Ask Mal
- What commercial marketers are doing online
- Quantum fundraising: Beginning the philanthropic revolution (Part 1) by Jon Duschinsky
- Ask your monthly donors for one-time gifts, too by Jonathon Grapsas
- How to write stories that work in fundraising by Jeff Brooks
April 2010
View the April 2010 Newsletter here
- IFC Online 2010
- Loyalty club breakthrough by Natalie Engler
- Where’s Mal?
- It’s Deadline Day! by Deborah Block and Paul Karps
- Ask Mal
- Winning and not-so-winning tests by Peter Schoewe
- Nonprofit messaging fails! (Part 2) by Nancy Schwartz
- Listening to donors isn’t enough
- How well do you know your donors? by Tom Belford
- Tie online Ask to previous donations by Kaye Wiggins
March 2010
View the March 2010 Newsletter here
- IFC Online 2010
- The way we write is all wrong (Part 2) by Frank C. Dickerson, Ph.D.
- Where’s Mal?
- Envelopes that take center stage by Deborah Block and Paul Karps
- Ask Mal
- Haiti: Disaster boosts online fundraising—again by Nick Allen
- Nonprofit messaging fails (Part 1) by Nancy Schwartz
- Six reasons people don’t give, and what you can do about them by Jeff Brooks
- The year of the small donor?
February 2010
View the February 2010 Newsletter here
- Fundraisers’ three biggest challenges by Mal Warwick
- Where’s Mal?
- Adjectives 101 by Deborah Block and Paul Karps
- Smiletime
- Ask Mal
- Direct mail mistakes by Peter Schoewe
- The way we write is all wrong (Part 1) by Frank C. Dickerson, Ph.D.
- Does your annual report go straight to the trash? by Tom Ahern
- One-third of Web donations didn’t go through
January 2010
View the January 2010 Newsletter here
- DMA Washington Nonprofit Conference
- Building donor loyalty by Adrian Sargeant
- Where’s Mal?
- A whole new twist on bequest mailings by Deborah Block and Paul Karps
- Smiletime
- Ask Mal
- Boost online response by optimizing your landing pages by Nick Allen
- Writing a fabulous case is easy by Tom Ahern
- Handwritten letters by Tom Belford
- Why share email content on social networks?
December 2009
View the December 2009 Newsletter here
- 2010 Washington Nonprofit Conference
- The outlook for fundraising in 2010 by Peter Schoewe
- Where’s Mal?
- Some magical words of direct mail copy by Deborah Block and Paul Karps
- Smiletime
- Ask Mal
- This special offer really hops! by Helen Kennedy
- The year’s best taglines by Nancy Schwartz
- Using giving circles in diaspora giving by Laura Zylstra
- The coming Age of Conservation Fundraising by Roger Craver
November 2009
View the November 2009 Newsletter here
- Toronto Fundraising Congress
- A “Friends & Family” approach to fundraising by Joe White and Steve Hubley
- Where’s Mal?
- A package that lives up to its billing by Deborah Block and Paul Karps
- Smiletime
- Ask Mal
- Do “sticky” ideas work in direct mail? by Tiffany Neill
- Why “you” is glue by Tom Ahern
- Email works best when you do, too
October 2009
View the October 2009 Newsletter here
- You call that a crisis? THIS is a crisis! by Sean Triner
- Where’s Mal?
- Converting volunteers to donors by Deborah Block and Paul Karps
- Smiletime
- Ask Mal
- Launch an organization in the mail? Now? Are you nuts? by Tiffany Neill
- Do you know what you’re really selling? by Ivan Levinson
- Five inexpensive ways to increase retention by Peter Schoewe
- America’s biggest nonprofit mailers
September 2009
View the September 2009 Newsletter here
- Is integrated fundraising for real? by Nick Allen
- Where's Mal?
- An involvement device that does double duty by Managing Editor Deborah Block and Paul Karps
- Attention NGO fundraisers in Asia, Africa, and Latin America
- Ask Mal
- Is your nonprofit un-deserving? by Tom Ahern
- What good nonprofit e-newsletters look like by Kivi Leroux Miller
- 14 trends in foundation giving (Part 2) by Rob Blizard
- Too much mail? by Jeff Brooks
August 2009
View the August 2009 Newsletter here
- Is direct mail fundraising really headed for the exit? by Chuck Pruitt
- Where's Mal?
- When not asking makes sense by Deborah Block and Paul Karps
- Ask Mal
- Bucking the trend: opportunities for success in tough times by Peter Schoewe
- Online fundraising on the rise by Jeff Brooks
- 14 trends in foundation giving (Part 1) by Rob Blizard
- Don’t hold your breath!
July 2009
View the July 2009 Newsletter here
- Direct mail for small nonprofits by Tom Ahern
- Where's Mal?
- Standing out in a crowded inbox . . . twice! by Managing Editor Deborah Block and Paul Karps
- Ask Mal
- Social “Trysumers” and the hidden gate in the donor pyramid by Marcelo Iniarra Iraégui and Alfredo Botti
- When not to ask for funds by Jeff Brooks
- Who’s using the Internet? by Tom Belford
- What’s the right length for your landing page? by Ivan Levison
June 2009
View the June 2009 Newsletter here
- Using the Internet to connect with major donors by Conor Byrne
- Where's Mal?
- The A, B, Cs of testing (Part 2) by Peter Schoewe
- Ask Mal
- Holding the reader’s interest by Managing Editor Deborah Block and Paul Karps
- 10 common mistakes nonprofits make in selecting a donor database by Jeff Brooks
- Thank-you letters: Help is on the way! by Lisa Sargent
- How to find your missionaries by Tom Belford
May 2009
View the May 2009 Newsletter here
- What comes after the recession? by Mal Warwick
- Where's Mal?
- The A, B, Cs of testing (Part 1) by Peter Schoewe
- Ask Mal
- Something to smile about by Managing Editor Deborah Block and Paul Karps
- Who is your 10-year donor? by Tom Belford
- What is news? by Tom Ahern
- Mr. Fundraiser, tear down those walls! by Jeff Brooks
April 2009
View the April 2009 Newsletter here
- In a recession, stay close to your donors by Mal Warwick
- Where's Mal?
- Online giving in a down economy by Michael Stein
- Ask Mal
- The short and long of it by Managing Editor Deborah Block and Paul Karps
- Who’s using the Internet?
- Boosting direct mail revenue by phone: a case study by Corey Gordon
- Fundraising from introverts by Jeff Brooks
March 2009
View the March 2009 Newsletter here
- Year-end giving: cold, hard facts by Peter Schoewe
- Where's Mal?
- Highlight your partners by Tom Gaffny
- Ask Mal
- Feeling appreciated by Managing Editor Deborah Block and Paul Karps
- Are you (social) networking?
- The subject is the Subject line by Ivan Levison
- Do donors want to do anything specific? by Jeff Brooks
February 2009
View the February 2009 Newsletter here
- Does your organization have jargon breath? by Tom Ahern
- Be timely—be thereby Tom Gaffny
- Ask Mal
- 6 lessons from year-end online fundraisingby Michael Stien
- December bonanza online
- Getting your board to getby Rob Blizard
- A fundraising landmark
- Where's Mal?
January 2009
View the January 2009 Newsletter here
- Strengthen your case for giving
by Mal Warwick - Where's Mal
- Ask friends to “get the word out”
by Tom Gaffny - Ask Mal
- The value of plain and good
by Peter Schoewe - Year-end the end-all?
- It’s all about them
by Managing Editor Deborah Block and Paul Karps - You’ve got company
December 2008
View the December 2008 Newsletter here
- Fundraising in Tough Times
by Mal Warwick - Would you buy a mattress from this charity?
by Tom Ahern - Fundraising Innovation in India
by Richard Pordes - It’s tough out there
- Destination Marketing
by Tom Gaffny - Ask Mal
- Using video in online appeals
by Michael Stein - Evaluating e-mail
- Writing an annual renewal series
by Deborah Block and Paul Karps - Ho ho ho
November 2008
View the November 2008 Newsletter here
- Are you getting the basics right?
By Jonathon Grapsas - Seniors online?
By Rick Christ - What's in a phone script? (Part 3)
By Joe White - Personalized Web sites
By Ivan Levison - Best Practices
By Tom Gaffny - Ask Mal
By Mal Warwick - How to create a crisis appeal
By Peter Schoewe - Meeting expectations
- Are you ready for consumer choice?
By Lesley Hostetter - Legacies from forty-somethings?
- Where's Mal?
October 2008
View the October 2008 Newsletter here
By Ivan Levison
By Tom Belford
3. What’s in a phone script? (Part 2)
By Joe White
By Tom Gaffny
By Deborah Block and Paul Karps
8. Does your Web site support your direct mail fundraising?
By Rick Christ
By Managing Editor Deborah Block and Paul Karps
September 2008
View Web page here
1. Telephone Line: Evaluating a telemarketing script (Part 1)
By Joe White
2. Eight ways writing e-mail appeals is the same as writing direct mail letters
By Mal Warwick
By Anne Mitchell
By Tom Gaffny
By Michael Stein
By Tom Ahern and Simone Joyaux
By Deborah Block and Paul Karps
August 2008
View Web page here
By Mal Warwick
2. Marketing legacies online? (Part 2)
By Rob Blizzard
3. Destination marketing online
By Tom Gaffny
By BK Kreative
By Managing Editor Deborah Block and Paul Karps
6. How to write awe-inspiring e-mail subject lines
By John Arnold
7. How’s e-mail doing . . . revisited
8. Where's Mal?
9. Is anyone reading your Web site?
By Rick Christ
10. How many??
By BK Kreative
11. Ask Mal
July 2008
View Web page here
1. Online: Growing your e-mail list
By Michael Stein
2. The donor-centric pledge
By Tom Ahern and Simone Joyaux
3. Answerman: Measuring the health of your donorfile (Part 2)
By Peter Schoewe
4. Fabulous free resource!
5. Best Practices: Destination marketing
By Tom Gaffny
6. Ask Mal
7. Extra!: Marketing legacies online? (Part 1)
Rob Blizard
8. Where's Mal
9. Tips for e-marketing legacy gifts
By Rob Blizard
10. Spotlight on Succcess: New twists on university fundraising
By Managing Editor Deborah Block and Paul Karps
11. Resource Alliance Webinars
12. How's e-mail doing?
June 2008
View Web page here
1. Extra!: Use your heart and head when giving
By Perla Ni
2. Which is it?
3. Answerman: Measuring the health of your donorfile (Part 1)
By Peter Schoewe
4. Worthwhile!
5. Best Practices: Destination marketing!
By Tom Gaffny
6. Ask Mal
7. HandsOn: Make your Web site a big hit
By Lance Trebesch and Taylor Robinson
8. Where's Mal
9. Wealthy donors online?
By Jeff Brooks
10. Bridge Conference
11. What's Working: Following up the match
12. Waning?
May 2008
View Web page here
1. What's Working: A really effective one-two punch
By Managing Editor Deborah Block and Paul Karps
2. Easy?
By Rick Christ
3. Self-audit your donor communications
By Tom Ahern
4. Where's Mal
5. Perception!
6. Best Practices: Destination marketing
By Tom Gaffny
7. Ask Mal
8. HandsOn: Make your Web site a big hit
By Lance Trebesch and Taylor Robinson
9. Web 2.0
By Mandy O'Neill
10. Copy Corner: Supporting the tangible
By Deborah Block and Paul Karps
11. Altruism!
April 2008
View Web page here
1. Answerman: Retention rates—and what to do about them
By Peter Schoewe
2. Suffering?
3. Data: Calculating individual donor value
By John SauveĢ-Rodd
4. Cloudy
5. Best Practices: Best practices online
By Tom Gaffny
6. Ask Mal
7. HandsOn: Search engine optimization (Part 2)
By Lance Trebesch and Taylor Robinson
8. Optimistic
9. Spotlight on Success: Cooperation is the answer (Part 2)
By Managing Editor Deborah Block and Paul Karps
10. Ellipses...
March 2008
View Web page here
1. Best Practices: Best practices online
By Tom Gaffny
2. Put video to good use
By Rick Christ
3. Spotlight on Success: Cooperation is the answer (Part 1)
By Managing Editor Deborah Block and Paul Karps
4. Idea!
5. Merge-purge 101
By Suzie McGuire
6. Ask Mal
7. HandsOn: Make your Web site a big hit
By Lance Trebesch and Taylor Robinson
8. Cost?
9. What's Working: In praise of fiscal responsibility
By Managing Editor Deborah Block and Paul Karps
10. Certainty?
February 2008
View Web page here
1. Extra!: Fundraising in tough times
By Mal Warwick and Dan Doyle
2. Ask the Guru!
3. Answerman: Acquisition best practices
By Peter Schoewe
4. Testing!
5. Copy Corner: Finding the right letter signer
By Managing Editor Deborah Block and Paul Karps
6. Ask Mal
7. Crisis communications
By Jerr Boschee
8. Involvement
9. What's Working: When plain is beautiful
By Managing Editor Deborah Block and Paul Karps
10. Happiness?
January 2008
View Web page here
1. Spotlight on Success...Hospitals in the mail (Part 2)
By Managing Editor Deborah Block and Paul Karps
3. Lists...New Year's list resolutions
By Suzie McGuire
4. What's Working...Holiday giving at its best
5. Ask Mal
6. Extra!...10 ways to energize your thank-you letters
By Sandy Rees
7. Size matters!
8. Hands On...Have you tried an online auction?
By Lance Trebesch and Taylor Robinson
9. CSR
10. Online...The rising impact of online communications
By Sue Woodward
11. Value!
By Mal Warwick
December 2007
View webpage here.
1. Hands On...Seven fundraising myths
By Bob Knight
2. Hands On...Seven fundraising "myths?" Not so fast!
By Mal Warwick, Editor
3. Where's Mal?
4. Spotlight...Hospitals in the mail
By Managing Editor Deborah Block and Paul Karps
5. Blogs!
6. Answerman...Five tips for using personalization
By Peter Schoewe
7. Good/Bad!
By Jeff Brooks
8. Online...Measuring e-mail performance
By Rick Christ
9. Ask Mal...Fake surveys
10. Copy Corner...Bill's message
By Managing Editor Deborah Block and Paul Karps
11. Tips!
By Ivan Levison
12. Stats
November 2007
View webpage here.
1. When to follow up with a phone call
By Steve Hitchcock
2. Where's Mal?
3. The art of asking
By Terry Murray
4. Why?
5. How much?
By Mal Warwick, Editor
6. Competition
7. 12 reasons lists suddenly stop producing
By Carol Enters
8. Join me at the Canadian Fundraising Congress
9. Video!
10. Challenging the myths about monthly giving
By Harvey McKinnon
11. Gross!
12. Handwriting adds a personal touch
By Deborah Block and Paul Karps
13. Celebrities!
October 2007
Download the PDF or view webpage here.
In this Issue:
1. Spotlight on Success...Kiss Your Competitors
By Bob Knight
2. Ex-Patients
3. On Lists...Innovating with lists
By Suzie McGuire
4. Where's Mal?
5. Testing...How well does testing work?
By Mal Warwick
6. Echo!
7. Tips & Timesavers
8. Hands On...Understanding online software
By Michael Stein
9. Charity?
10. Extra..."Charity badges"
By Lance Trebesch and Taylor Robinson
September 2007
Download the PDF or view webpage here.
In this Issue:
1. Spotlight on Success...Breaking down distance
2. Where’s Mal?
3. Answerman...How to create an appeal (Part 2)
By Peter Schoewe
4. Up?
5. Hands On...Donor-centered fundraising
By Mal Warwick, Editor
6. Two Approaches to Direct Mail Fundraising
7. Online...Nine tips for effective e-mails
By Nick Allen
8. Indifference
9. What's Working...This insert fits perfectly
10. Generosity?
11. Tips & Timesavers
12. Copy Corner...When one signer isn’t enough
By Deborah Block and Paul Karps
August 2007
Download the PDF or view webpage here.
In this Issue:
1. Spotlight On Success...Beware of address labels!
By Jeff Brooks
2. Hands On...Learning from the big guys
By Benjamin Borne
3. Extra!...You need a lift!
By Ivan Levison
4. Special Report...Direct Mail Lists on a Shoestring
By Ellis M.M. Robinson
5. Where’s Mal?
6. Online!
7. Politicians
8. Teasers?
9. Grumbling
July 2007
Download the PDF or view webpage here.
In this Issue:
1. Spotlinght On Success...25 ways to stay 15 minutes ahead
By Ken Burnett
2. Answerman...How to create an appeal (Part 1)
By Peter Schoewe
3. Hands On...Getting the family on board
By Lola Mauer
4. Data...Profit
By John SauveĢ-Rodd
5. What's Working...The old one-two punch
6. Copy Corner...The Darfur puppy
By Deborah Block and Paul Karps
7. Tips!
By L. M.
8. Appreciation!
By Jerry Panas
June 2007
Download the PDF or view webpage here.
In this Issue:
1. And the Winner is...Dialogue!
By Mal Warwick, Editor
2. On Lists...Screening list usage requests
By Suzie McGuire
3. Extra!...Brevity!
By Mal Warwick
4. Hands On...The direct mail - major gift parallel
By Maria Jordan
5. Extra!...Overload!
By Mal Warwick
6. Extra!...Hope!
By Mal Warwick
7. Extra!...Affection!
By Mal Warwick
8. Savvy?
9. Tips & Timesavers
May 2007
Download the PDF or view webpage here.
In this issue:
1. Spotlight on Success...The blogosphere is here for you
By Deborah Block and Paul Karps
2. Answerman...Easy mistakes that are hard to avoid
By Peter Schoewe
3. Extra!...Who are you calling a "social enterprise?!"
By Mal Warwick
4. What's Working...Maybe may be the right answer!
By Deborah Block and Paul Karps
5. Copy Corner...Creating a real conversation
By Deborah Block and Paul Karps
6. Tidbits
April 2007
Download the PDF or view webpage here.
In this issue:
1. And the winner is...Welcome!
By Mal Warwick
2. Answerman...Growing by leaps and bounds
By Peter Schoewe
3. Extra!...First understand your donors
By Kathleen Brennan
4. Hands On...Fundraising ratios and other deceptions
By Mal Warwick
5. Perspectives...Navigating fundraising channels
By Erin Ehsani
6. Tidbits
March 2007
Download the PDF or view webage here.
In this issue:
1. Spotlight...Online insight
By Deborah Block and Paul Karps
2. Extra!...Learning from politics
by Tom Belford
3. Hands on...Do e-mail silences matter?
By Karen Matheson and Eve Fox
4. On lists...Choosing a list manager
By Suzie McGuire
5. Copy Corner...Hidden real estate
By Deborah Block and Paul Karps
6. What's Working...International Rescue Committee
By Deborah Block and Paul Karps
7. Tidbits
February 2007
Download the PDF or view webage here.
In this issue:
1. And the winner is...Stuff!
by Mal Warwick
2. Answerman...Say 100,000 thank-yous and mean it
by Peter Schoewe
3. Extra!...Writing e-mail appeals
by Mal Warwick
4. Online...Renewing donors online
by Rachel Allison
5. What's Working...No matter the outcome
by Deborah Block and Paul Karps
6. Hands On...The right way to end a letter
by Ivan Levison
7. Tips & Timesavers
January 2007
Download the PDF or view webage here.
In this issue:
1. Spotlight on Success...Starting a lifelong conversation
by Paul Barry
2. Hands On...Action!
by Mal Warwick
3. Online...Seven New Year's resolutions
by Rachel Allison
4. On Lists...Comparing lists by Long-Term Value
by Suzie McGuire
5. What's Working...A picture says it all
by Deborah Block and Paul Karps
6. Extra...Six gifts
by Mal Warwick
7. Copy Corner...Keeping it fresh
by Deborah Block and Paul Karps
8. Tips & Tidbits
In this issue:
1. Extra! Testing matching gifts
By Dean Karlan
2. DonorSpeak Pros and cons of Internet surveys
By Dirk Rinker
3. What's Working Reiterating the message
By Deborah Block & Paul Karps
4. Special Report What to do about premiums? A Case Study
By Peter Schoewe
5. Where's Mal?
6. Tips & Tidbits
Download the entire newsletter
In this issue:
1. Bonding with disaster donors
By Deborah Block and Paul Karps
2. Answerman: Two tips for using premiums
By Peter Schoewe
3. Online: Breaking news online
By Rachel Allison
4. On Lists: Your core mail universe (Part II)
By Suzie McGuire
5. Telephone Line: Does sex matter in fundraising?
By Tracy Lea
6. Copy Corner: When the money doesn't come in
By Deborah Block and Paul Karps
Download the entire newsletter
In This Issue:
1. Spotlight on success: Nothing to say? Tell Stories!
by Tom Ahern
2. DonorSpeak: Mapping out research objectives
by Dirk Rinker
3. On Lists: Your core mail universe
by Suzie McGuire
4. Extra!: REALLY handwritten?!
by Megan Clark
5. Hands On: Why open rates are dropping
by Karen Matheson & Eve Fox
6. What's Working: In her own words
by Deborah Block & Paul Karps
Download the entire newsletter
In This Issue:
1. Spotlight on success: Online resources...for free!
by Deborah Block and Paul Karps
2. Answerman: Small tests, big results
by Peter Schoewe
3. Online: Beyond e-mail: landing pages
by Rachel Allison
4. Extra!: Integrated fundraising gets real
by Sheeraz Haji
5. Hands On: Writing powerful e-mail subject lines
by Raj Khera
6. Copy Corner: Is your year-end appeal appealing?
by Deborah Block and Paul Karps
7. Canadian Fundraising Congress
8. Tips & Timesavers
Download the entire newsletter
1. And the winner is... A true winner!
By Mal Warwick
2. EXTRA!: Positioning: creating a memorable image
By Jerr Boschee
3. On Lists: Choosing the right lists
By Suzie McGuire
4. Special Report: Do Images Help or Hurt?
By Eve Fox and Katelyn Sabochik
Download the entire newsletter
1. Spotlight on Success: Know thyself... and thy donor
2. Answerman: Should recent donors be mailed?
by Peter Schoewe
3. Donorspeak: Is Lifetime Donor Value still relevant?
by Dirk Rinker
4. Online: 10 steps to a great email,
by Rachel Allison
5. Tips & Timesavers
6. Hands On: Create your own online benchmarks,
by Karen Matheson
7. What's Working: Nothing phony about this one!
8. Copy Corner: Looking for ideas?
by Deborah Block & Paul Karps
Download the entire newsletter
And the Winner Is: Premium Treatment, by Mal Warwick
Extra!: This is about "you," by Ivan Levison
On Lists: Choosing a list broker, by Suzie McGuire
Special Report: Getting Personal... Creatively, by Deborah Block & Paul Karps
Using what you have
Pre-emptive renewals by Dana Hines
Do Personal Notes Make a Difference? by Marc Sloop
Tracking the waves and the currents by Dirk Rinker
Online fundraising benchmarks! by Madeline Stanionis
Tips and Timesavers
Writing a Creative Brief by Tom Ahern
Marketing the Concept
Institutional approach with a twist by Deborah Block and Paul Karps
March 2006
The Best of Both Worlds
Too Many Legacy Donors? by Gwen Chapman
What's up online, by Dan Weeks
December 2005
The long and short of it
An ideal insert
What's up online, by Dan Weeks
October 2005
Grow your e-mail database! by Brent Blackaby
The impact of design on copy, by Block & Karps
What's up online, by Dan Weeks
September 2005
The back-end of monthly giving Part II
Integrating online with direct mail and telemarketing (Part III), by Madeline Stanionis
What's up online, by Dan Weeks
August 2005
The back-end of monthly giving
How to design your bequest mailing, by Gwen Chapman
What's up online, by Dan Weeks
July 2005
Integrating online with direct mail and telemarketing (Part 2), by Madeline Stanionis
Just keep it simple, by Rene Bekkers & Olaf Crutzen
What's up online, by Dan Weeks
June 2005
Continuing the message
Soliciting gifts by credit card, by Susie Fought
What's up online, by Dan Weeks
May 2005
Integrated fundraising (Part 1), by Madeline Stanionis
The latest in thank-yous
What's up online, by Dan Weeks
April 2005
Names! by Mal Warwick
Keep those intangibles coming, by Block & Karps
What's up online, by Dan Weeks
March 2005
Tips on reactivation, by Susie Fought
Web audits: The best first step for a Web site redesign, by Dottie Hodges
What's up online, by Dan Weeks
February 2005
Bonding
Acknowledging a donor, by Block & Karps
What's up online, by Dan Weeks
January 2005
A beary special package
Designing for success, by Susie Fought
What's up online, by Dan Weeks
December 2004
How we've grown our monthly giving program, by Alice Benson
The online donor of your dreams, by Madeline Stanionis
What's up online, by Dan Weeks
November 2004
A Special Report: Why Do U.S. Donors Leave Bequests? (Part 2) Adrian Sargeant & Elaine Jay
Go with the flow Block & Karps
What's up online Dan Weeks
October 2004
A Special Report: Why Do U.S. Donors Leave Bequests? (Part 1) Adrian Sargeant & Elaine Jay
Eliminate the clutter Susie Fought
What's up online Dan Weeks
September 2004
Conducting the right online research Dirk Rinker
Give yourself a lift Block & Karps
What's up online Dan Weeks
August 2004
Five ways to promote bequest gifts Gwen Chapman
Subject lines that sink or swim Madeline Stanionis
What's up online Dan Weeks
July 2004
Is Direct Mail Fundraising Worth the Trouble? Mal Warwick
Why people ignore your newsletter Tom Ahern
What's up online Dan Weeks
June 2004
How much to upgrade Susie Fought
FREE ... for only $15 The Phantom Donor
What's up online Dan Weeks
May 2004
Six things about direct mail that nobody talks about Mal Warwick
Eight tests worth trying online Madeline Stanionis
What's up online Dan Weeks
April 2004
The power of the testimonial Block & Karps
Turning over the reins
What's up online Dan Weeks
March 2004
Saying thank you, by Susie Fought
Testing e-mail without testing your sanity, by Rachel Allison
What's up online, by Dan Weeks
February 2004
When glitz can yield a winner, by Block & Karps
Personalizing the gift string, by Susie Fought
What's up online, by Dan Weeks
January 2004
Thanks for all the stuff! by The Phantom Donor
E-mail vs. direct mail? by Ivan Levison
What's up online, by Dan Weeks
December 2003
Mastering the new media mix, by Mal Warwick
The power of oratory, by Block & Karps
On the road again with Mal, by Camille Hoelting
What's up online, by Dan Weeks
November 2003
Fundraising's Holy Grail, by Mal Warwick
When standing out may not stand up, by Susie Fought
Five (new) ways to integrate your online and offline fundraising, by Madeline Stanionis
What's up online, by Dan Weeks
October 2003
What to Expect from a Telephone Appeal, by Mal Warwick
Putting the FUN in online fundraising, by Madeline Stanionis
What's up online, by Dan Weeks
September 2003
Direct mail fundraising in the 13th Century? by Mal Warwick
Acquisition: It's not about you! by Block & Karps
What's up online, by Dan Weeks
August 2003
Do renewals make good fundraising sense? by Susie Fought
More on editing, by Block & Karps
What's up online, by Dan Weeks
July 2003
When only an online appeal will do, by Madeline Stanionis
Six new challenges in direct mail fundraising, by Mal Warwick
What's up online, by Dan Weeks
June 2003
Donor software study reveals most satisfied users, by Bruce Campbell
How to write more effective Asks, by Block & Karps
What's up online, by Dan Weeks
May 2003
A year's worth of mail: a case study
Breaking the ice, by Madeline Stanionis
What's up online, by Dan Weeks
April 2003
Special Report: Poll of Direct Mail Donors Yields Surprises, by Mal Warwick
Making a petition credible, by Mal Warwick
Urgency vs. desperation, by Block & Karps
What's up online, by Dan Weeks
March 2003
"Recycled goat enclosed," by Mal Warwick
Do teasers work? by Mal Warwick
What's up online, by Dan Weeks
February 2003
Cultivating compassion . . .and generosity, by Mal Warwick
A direct mail fundraiser looks at legacy giving, by Steve Thomas
What's up online, by Dan Weeks
January 2003
New ways to raise money online, by Nick Allen
Relationship fundraising:the key to your future, by Ken Burnett
What's up online, by Dan Weeks
December 2002
Case Study: Making a go of online fundraising, by Madeline Stanionis
Getting the most from testing, by Mal Warwick
What's up online, by Dan Weeks
November 2002
Donor renewal trends, by Bruce Campbell
Putting the heat on a warm prospect, by Block & Karps
What's up online, by Dan Weeks
October 2002
13 tips for raising money online, by Nick Allen
All right, already! by Mal Warwick
What's up online, by Dan Weeks
September 2002
The fight against telefundraising restrictions, by Lee Cassidy
Recruiting Younger Donors, by Mary Beth McIntyre
What's up online, by Dan Weeks
August 2002
Readers offer planned giving strategies, by Susie Fought
Gaining a competitive advantage, by Block & Karps
What's up online, by Dan Weeks
July 2002
Developing an online fundraising campaign, by Nick Allen
Why do you need integrated fundraising? by Mal Warwick
What's up online, by Dan Weeks
June 2002
Asking for bequest information, by Block & Karps
Revitalizing acquisition, by Susie Fought
What's up online, by Dan Weeks
May 2002
Asking once a year, by Gwen Chapman
The answer to answering machines, by Andy Laudano
What's up online, by Dan Weeks
April 2002
Anatomy of an e-Newsletter, by Madeline Stanionis
Making the most of an insert, by Block & Karps
What's up online, by Dan Weeks
March 2002
Changing strategies for changing times
The lowdown on legacies, by Rich Fox
What's up online, by Dan Weeks
February 2002
Combining mail and phones, by Joe White
Doing more with the reply device, by Block & Karps
What's up online, by Dan Weeks
January 2002
Get those e-mail addresses! by Nick Allen
What Americans think of direct mail, by Mal Warwick
What's up online, by Dan Weeks
December 2001
Creating your e-mail newsletter, by Nick Allen
Exactly right, by Mal Warwick
What's up online, by Dan Weeks
November 2001
But what about the economy? by Susie Fought
The truth about television fundraising, by McKinnon and French
What's up online, by Dan Weeks
October 2001
The impact of September 11
How to keep 'em moving, by Block & Karps
Cultivation, by Mal Warwick
What's up online, by Dan Weeks
September 2001
A message from Mal Warwick
How to motivate the younger generation, by Bruce Campbell
Building your e-mail list, by Nick Allen
What's up online, by Dan Weeks
August 2001
Patience wins! by Bill Rehm
Living by the golden rule, by Block & Karps
What's up online, by Dan Weeks
July 2001
Moving direct mail donors online, by Madeline Stanionis
By the numbers, by Mal Warwick
What's up online, by Dan Weeks
June 2001
Minimizing bias, by Bruce Campbell
Information! by Mal Warwick
What's up online, by Dan Weeks
May 2001
Secrets of sustaining, by Susie Fought
Telefundraising today, by Joe White
What's up online, by Dan Weeks
April 2001
How to maintain monthly momentum, by Steve Hitchcock
New findings on charitable bequests, by Robert F. Sharpe
What's up online, by Dan Weeks
March 2001
Choosing an e-vendor, by Nick Allen
What makes a fundraising letter effective? by Mal Warwick
What's up online, by Dan Weeks
February 2001
Thinking inside the box, by Block & Karps
Benchmarkingtrends in nonprofit giving, by Sarah Durst
What's up online, by Dan Weeks
January 2001
Donor value modeling, by Bruce Campbell
Innovation! by Mal Warwick
What's up online, by Dan Weeks
December 2000
When is the best time to mail? by Steve Hitchcock
Asking prospects for the right-sized gift, by Con Squires
Kids, by Mal Warwick
What's up online, by Dan Weeks
November 2000
It's easier to give than to receive, by Nick Allen
What fundraisers can learn from brand image advertising, by John Groman
What's up online, by Dan Weeks
October 2000
How to say thank you, by Steve Hitchcock
Asking prospects for the right-sized gift, by Con Squires
Interview with, by Mal Warwick
What's up online, by Susie Fought
September 2000
The voice of experience
Responding to donor behavior, by Robert A. Harris
What's up online, by Dan Weeks
August 2000
The inbound call center, today & tomorrow, by McCarthy & Jenkins
Tips from the ultimate pros
What's up online, by Dan Weeks
July 2000
Three things you can do to increase planned giving, by Tim Sharpe
Growing your donorbase with "mixed media," by Randy Brewer
What's up online, by Dan Weeks
Kudos to National Council of La Raza, by Mwosi Swenson
May 2000
Seven ways to use e-mail, by Nick Allen
Membership has its advantages, by Steve Hitchcock
What's up online, by Dan Weeks
March 2000
How to plan for a postage increase, by Steve Hitchcock
How well informed are your donors? by Bruce Campbell
What's up online, by Dan Weeks
January 2000
What fundamentals will endure? by Steve Hitchcock
Who are your donors? by Bruce Campbell
Setting the tone: Arts and culture, by Block & Karps
