Archives

1. Spotlight on Success...Kiss Your Competitors
By Bob Knight

2. Ex-Patients

3. On Lists...Innovating with lists
By Suzie McGuire

4. Where's Mal?

5. Testing...How well does testing work?
By Mal Warwick

6. Echo!

7. Tips & Timesavers

8. Hands On...Understanding online software
By Michael Stein

9. Charity?

10. Extra..."Charity badges"
By Lance Trebesch and Taylor Robinson

September 2007

Download the PDF or view webpage here.

In this Issue:

1. Spotlight on Success...Breaking down distance

2. Where’s Mal?

3. Answerman...How to create an appeal (Part 2)
By Peter Schoewe

4. Up?

5. Hands On...Donor-centered fundraising
By Mal Warwick, Editor

6. Two Approaches to Direct Mail Fundraising

7. Online...Nine tips for effective e-mails
By Nick Allen

8. Indifference

9. What's Working...This insert fits perfectly

10. Generosity?

11. Tips & Timesavers

12. Copy Corner...When one signer isn’t enough

By Deborah Block and Paul Karps

August 2007

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In this Issue:

1. Spotlight On Success...Beware of address labels!
By Jeff Brooks

2. Hands On...Learning from the big guys
By Benjamin Borne

3. Extra!...You need a lift!
By Ivan Levison

4. Special Report...Direct Mail Lists on a Shoestring
By Ellis M.M. Robinson

5. Where’s Mal?

6. Online!

7. Politicians

8. Teasers?

9. Grumbling

July 2007

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In this Issue:

1. Spotlinght On Success...25 ways to stay 15 minutes ahead

By Ken Burnett

2. Answerman...How to create an appeal (Part 1)

By Peter Schoewe

3. Hands On...Getting the family on board

By Lola Mauer

4. Data...Profit
By John Sauvé-Rodd

5. What's Working...The old one-two punch

6. Copy Corner...The Darfur puppy

By Deborah Block and Paul Karps

7. Tips!

By L. M.

8. Appreciation!

By Jerry Panas

June 2007

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In this Issue:

1. And the Winner is...Dialogue!

By Mal Warwick, Editor

2. On Lists...Screening list usage requests

By Suzie McGuire

3. Extra!...Brevity!

By Mal Warwick

4. Hands On...The direct mail - major gift parallel

By Maria Jordan

5. Extra!...Overload!

By Mal Warwick

6. Extra!...Hope!

By Mal Warwick

7. Extra!...Affection!

By Mal Warwick

8. Savvy?

9. Tips & Timesavers

May 2007

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In this issue:

1. Spotlight on Success...The blogosphere is here for you

By Deborah Block and Paul Karps

2. Answerman...Easy mistakes that are hard to avoid

By Peter Schoewe

3. Extra!...Who are you calling a "social enterprise?!"

By Mal Warwick

4. What's Working...Maybe may be the right answer!

By Deborah Block and Paul Karps

5. Copy Corner...Creating a real conversation

By Deborah Block and Paul Karps

6. Tidbits

April 2007

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In this issue:

1. And the winner is...Welcome!

By Mal Warwick

2. Answerman...Growing by leaps and bounds

By Peter Schoewe

3. Extra!...First understand your donors

By Kathleen Brennan

4. Hands On...Fundraising ratios and other deceptions

By Mal Warwick

5. Perspectives...Navigating fundraising channels

By Erin Ehsani

6. Tidbits

March 2007

Download the PDF or view webage here.

In this issue:

1. Spotlight...Online insight

By Deborah Block and Paul Karps

2. Extra!...Learning from politics

by Tom Belford

3. Hands on...Do e-mail silences matter?

By Karen Matheson and Eve Fox

4. On lists...Choosing a list manager

By Suzie McGuire

5. Copy Corner...Hidden real estate

By Deborah Block and Paul Karps

6. What's Working...International Rescue Committee

By Deborah Block and Paul Karps

7. Tidbits

February 2007

Download the PDF or view webage here.

In this issue:

1. And the winner is...Stuff!

by Mal Warwick

2. Answerman...Say 100,000 thank-yous and mean it

by Peter Schoewe

3. Extra!...Writing e-mail appeals

by Mal Warwick

4. Online...Renewing donors online

by Rachel Allison

5. What's Working...No matter the outcome

by Deborah Block and Paul Karps

6. Hands On...The right way to end a letter

by Ivan Levison

7. Tips & Timesavers

January 2007

Download the PDF or view webage here.

In this issue:

1. Spotlight on Success...Starting a lifelong conversation

by Paul Barry

2. Hands On...Action!

by Mal Warwick

3. Online...Seven New Year's resolutions

by Rachel Allison

4. On Lists...Comparing lists by Long-Term Value

by Suzie McGuire

5. What's Working...A picture says it all

by Deborah Block and Paul Karps

6. Extra...Six gifts

by Mal Warwick

7. Copy Corner...Keeping it fresh

by Deborah Block and Paul Karps

8. Tips & Tidbits

December 2006

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In this issue:

1. Extra! Testing matching gifts

By Dean Karlan

2. DonorSpeak Pros and cons of Internet surveys

By Dirk Rinker

3. What's Working Reiterating the message

By Deborah Block & Paul Karps

4. Special Report What to do about premiums? A Case Study

By Peter Schoewe

5. Where's Mal?

6. Tips & Tidbits

November 2006

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In this issue:

1. Bonding with disaster donors

By Deborah Block and Paul Karps

2. Answerman: Two tips for using premiums

By Peter Schoewe

3. Online: Breaking news online

By Rachel Allison

4. On Lists: Your core mail universe (Part II)

By Suzie McGuire

5. Telephone Line: Does sex matter in fundraising?

By Tracy Lea

6. Copy Corner: When the money doesn't come in

By Deborah Block and Paul Karps

October 2006

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In This Issue:

1. Spotlight on success: Nothing to say? Tell Stories!

by Tom Ahern

2. DonorSpeak: Mapping out research objectives

by Dirk Rinker

3. On Lists: Your core mail universe

by Suzie McGuire

4. Extra!: REALLY handwritten?!

by Megan Clark

5. Hands On: Why open rates are dropping

by Karen Matheson & Eve Fox

6. What's Working: In her own words

by Deborah Block & Paul Karps

September 2006

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In This Issue:

1. Spotlight on success: Online resources...for free!

by Deborah Block and Paul Karps

2. Answerman: Small tests, big results

by Peter Schoewe

3. Online: Beyond e-mail: landing pages

by Rachel Allison

4. Extra!: Integrated fundraising gets real

by Sheeraz Haji

5. Hands On: Writing powerful e-mail subject lines

by Raj Khera

6. Copy Corner: Is your year-end appeal appealing?

by Deborah Block and Paul Karps

7. Canadian Fundraising Congress

8. Tips & Timesavers

August 2006

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1. And the winner is... A true winner!

By Mal Warwick

2. EXTRA!: Positioning: creating a memorable image
By Jerr Boschee

3. On Lists: Choosing the right lists

By Suzie McGuire

4. Special Report: Do Images Help or Hurt?

By Eve Fox and Katelyn Sabochik

July 2006

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1. Spotlight on Success: Know thyself... and thy donor
2. Answerman: Should recent donors be mailed?

by Peter Schoewe
3. Donorspeak: Is Lifetime Donor Value still relevant?

by Dirk Rinker
4. Online: 10 steps to a great email,

by Rachel Allison
5. Tips & Timesavers
6. Hands On: Create your own online benchmarks,

by Karen Matheson
7. What's Working: Nothing phony about this one!
8. Copy Corner: Looking for ideas?

by Deborah Block & Paul Karps

June 2006

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And the Winner Is: Premium Treatment, by Mal Warwick

Extra!: This is about "you," by Ivan Levison
On Lists: Choosing a list broker, by Suzie McGuire
Special Report: Getting Personal... Creatively, by Deborah Block & Paul Karps
Using what you have

May 2006

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Pre-emptive renewals by Dana Hines
Do Personal Notes Make a Difference? by Marc Sloop
Tracking the waves and the currents by Dirk Rinker
Online fundraising benchmarks! by Madeline Stanionis
Tips and Timesavers
Writing a Creative Brief by Tom Ahern
Marketing the Concept
Institutional approach with a twist by Deborah Block and Paul Karps

March 2006
The Best of Both Worlds
Too Many Legacy Donors? by Gwen Chapman
What's up online, by Dan Weeks

December 2005
The long and short of it
An ideal insert
What's up online, by Dan Weeks

October 2005
Grow your e-mail database! by Brent Blackaby
The impact of design on copy, by Block & Karps
What's up online, by Dan Weeks

September 2005
The back-end of monthly giving Part II
Integrating online with direct mail and telemarketing (Part III), by Madeline Stanionis
What's up online, by Dan Weeks

August 2005
The back-end of monthly giving
How to design your bequest mailing, by Gwen Chapman
What's up online, by Dan Weeks

July 2005
Integrating online with direct mail and telemarketing (Part 2), by Madeline Stanionis
Just keep it simple, by Rene Bekkers & Olaf Crutzen
What's up online, by Dan Weeks

June 2005
Continuing the message
Soliciting gifts by credit card, by Susie Fought
What's up online, by Dan Weeks

May 2005
Integrated fundraising (Part 1), by Madeline Stanionis
The latest in thank-yous
What's up online, by Dan Weeks

April 2005
Names! by Mal Warwick
Keep those intangibles coming, by Block & Karps
What's up online, by Dan Weeks

March 2005
Tips on reactivation, by Susie Fought
Web audits: The best first step for a Web site redesign, by Dottie Hodges
What's up online, by Dan Weeks

February 2005
Bonding
Acknowledging a donor, by Block & Karps
What's up online, by Dan Weeks

January 2005
A beary special package
Designing for success, by Susie Fought
What's up online, by Dan Weeks

December 2004
How we've grown our monthly giving program, by Alice Benson
The online donor of your dreams, by Madeline Stanionis
What's up online, by Dan Weeks

November 2004
A Special Report: Why Do U.S. Donors Leave Bequests? (Part 2) Adrian Sargeant & Elaine Jay
Go with the flow    Block & Karps
What's up online    Dan Weeks

October 2004
A Special Report: Why Do U.S. Donors Leave Bequests? (Part 1) Adrian Sargeant & Elaine Jay
Eliminate the clutter   Susie Fought
What's up online    Dan Weeks

September 2004
Conducting the right online research Dirk Rinker
Give yourself a lift     Block & Karps
What's up online     Dan Weeks

August 2004
Five ways to promote bequest gifts   Gwen Chapman
Subject lines that sink or swim   Madeline Stanionis
What's up online     Dan Weeks

July 2004
Is Direct Mail Fundraising Worth the Trouble? Mal Warwick
Why people ignore your newsletter   Tom Ahern
What's up online     Dan Weeks

June 2004
How much to upgrade    Susie Fought
FREE ... for only $15    The Phantom Donor
What's up online     Dan Weeks

May 2004
Six things about direct mail that nobody talks about Mal Warwick
Eight tests worth trying online   Madeline Stanionis
What's up online    Dan Weeks

April 2004
The power of the testimonial   Block & Karps
Turning over the reins
What's up online     Dan Weeks

March 2004
Saying thank you, by Susie Fought
Testing e-mail without testing your sanity, by Rachel Allison
What's up online, by Dan Weeks

February 2004
When glitz can yield a winner, by Block & Karps
Personalizing the gift string, by Susie Fought
What's up online, by Dan Weeks

January 2004
Thanks for all the stuff!   by The Phantom Donor
E-mail vs. direct mail?   by Ivan Levison
What's up online, by Dan Weeks

December 2003
Mastering the new media mix, by Mal Warwick
The power of oratory, by Block & Karps
On the road again with Mal, by Camille Hoelting
What's up online, by Dan Weeks

November 2003
Fundraising's Holy Grail, by Mal Warwick
When standing out may not stand up, by Susie Fought
Five (new) ways to integrate your online and offline fundraising, by Madeline Stanionis
What's up online, by Dan Weeks

October 2003
What to Expect from a Telephone Appeal, by Mal Warwick
Putting the FUN in online fundraising, by Madeline Stanionis
What's up online, by Dan Weeks

September 2003
Direct mail fundraising in the 13th Century? by Mal Warwick
Acquisition: It's not about you!  by Block & Karps
What's up online, by Dan Weeks

August 2003
Do renewals make good fundraising sense? by Susie Fought
More on editing, by Block & Karps
What's up online, by Dan Weeks

July 2003
When only an online appeal will do, by Madeline Stanionis
Six new challenges in direct mail fundraising, by Mal Warwick
What's up online, by Dan Weeks

June 2003
Donor software study reveals most satisfied users, by Bruce Campbell
How to write more effective Asks, by Block & Karps
What's up online, by Dan Weeks

May 2003
A year's worth of mail: a case study
Breaking the ice, by Madeline Stanionis
What's up online, by Dan Weeks

April 2003
Special Report: Poll of Direct Mail Donors Yields Surprises, by Mal Warwick
Making a petition credible, by Mal Warwick
Urgency vs. desperation, by Block & Karps
What's up online, by Dan Weeks

March 2003
"Recycled goat enclosed," by Mal Warwick
Do teasers work? by Mal Warwick
What's up online, by Dan Weeks

February 2003
Cultivating compassion . . .and generosity, by Mal Warwick
A direct mail fundraiser looks at legacy giving, by Steve Thomas
What's up online, by Dan Weeks

January 2003
New ways to raise money online, by Nick Allen
Relationship fundraising:the key to your future, by Ken Burnett
What's up online, by Dan Weeks

December 2002
Case Study: Making a go of online fundraising, by Madeline Stanionis
Getting the most from testing, by Mal Warwick
What's up online, by Dan Weeks

November 2002
Donor renewal trends, by Bruce Campbell
Putting the heat on a warm prospect, by Block & Karps
What's up online, by Dan Weeks

October 2002
13 tips for raising money online, by Nick Allen
All right, already! by Mal Warwick
What's up online, by Dan Weeks

September 2002
The fight against telefundraising restrictions, by Lee Cassidy
Recruiting Younger Donors, by Mary Beth McIntyre
What's up online, by Dan Weeks

August 2002
Readers offer planned giving strategies, by Susie Fought
Gaining a competitive advantage, by Block & Karps
What's up online, by Dan Weeks

July 2002
Developing an online fundraising campaign, by Nick Allen
Why do you need integrated fundraising? by Mal Warwick
What's up online, by Dan Weeks

June 2002
Asking for bequest information, by Block & Karps
Revitalizing acquisition, by Susie Fought
What's up online, by Dan Weeks

May 2002
Asking once a year, by Gwen Chapman
The answer to answering machines, by Andy Laudano
What's up online, by Dan Weeks

April 2002
Anatomy of an e-Newsletter, by Madeline Stanionis
Making the most of an insert, by Block & Karps
What's up online, by Dan Weeks

March 2002
Changing strategies for changing times
The lowdown on legacies, by Rich Fox
What's up online, by Dan Weeks

February 2002
Combining mail and phones, by Joe White
Doing more with the reply device, by Block & Karps
What's up online, by Dan Weeks

January 2002
Get those e-mail addresses! by Nick Allen
What Americans think of direct mail, by Mal Warwick
What's up online, by Dan Weeks

December 2001
Creating your e-mail newsletter, by Nick Allen
Exactly right, by Mal Warwick
What's up online, by Dan Weeks

November 2001
But what about the economy? by Susie Fought
The truth about television fundraising, by McKinnon and French
What's up online, by Dan Weeks

October 2001
The impact of September 11
How to keep 'em moving, by Block & Karps
Cultivation, by Mal Warwick
What's up online, by Dan Weeks

September 2001
A message from Mal Warwick
How to motivate the younger generation, by Bruce Campbell
Building your e-mail list, by Nick Allen
What's up online, by Dan Weeks

August 2001
Patience wins! by Bill Rehm
Living by the golden rule, by Block & Karps
What's up online, by Dan Weeks

July 2001
Moving direct mail donors online, by Madeline Stanionis
By the numbers, by Mal Warwick
What's up online, by Dan Weeks

June 2001
Minimizing bias, by Bruce Campbell
Information! by Mal Warwick
What's up online, by Dan Weeks

May 2001
Secrets of sustaining, by Susie Fought
Telefundraising today, by Joe White
What's up online, by Dan Weeks

April 2001
How to maintain monthly momentum, by Steve Hitchcock
New findings on charitable bequests, by Robert F. Sharpe
What's up online, by Dan Weeks

March 2001
Choosing an e-vendor, by Nick Allen
What makes a fundraising letter effective? by Mal Warwick
What's up online, by Dan Weeks

February 2001
Thinking inside the box, by Block & Karps
Benchmarkingtrends in nonprofit giving, by Sarah Durst
What's up online, by Dan Weeks

January 2001
Donor value modeling, by Bruce Campbell
Innovation! by Mal Warwick
What's up online, by Dan Weeks

December 2000
When is the best time to mail? by Steve Hitchcock
Asking prospects for the right-sized gift, by Con Squires
Kids, by Mal Warwick
What's up online, by Dan Weeks

November 2000
It's easier to give than to receive, by Nick Allen
What fundraisers can learn from brand image advertising, by John Groman
What's up online, by Dan Weeks

October 2000
How to say thank you, by Steve Hitchcock
Asking prospects for the right-sized gift, by Con Squires
Interview with, by Mal Warwick
What's up online, by Susie Fought

September 2000
The voice of experience
Responding to donor behavior, by Robert A. Harris
What's up online, by Dan Weeks

August 2000
The inbound call center, today & tomorrow, by McCarthy & Jenkins
Tips from the ultimate pros
What's up online, by Dan Weeks

July 2000
Three things you can do to increase planned giving, by Tim Sharpe
Growing your donorbase with "mixed media," by Randy Brewer
What's up online, by Dan Weeks
Kudos to National Council of La Raza, by Mwosi Swenson

May 2000
Seven ways to use e-mail, by Nick Allen
Membership has its advantages, by Steve Hitchcock
What's up online, by Dan Weeks

March 2000
How to plan for a postage increase, by Steve Hitchcock
How well informed are your donors? by Bruce Campbell
What's up online, by Dan Weeks

January 2000
What fundamentals will endure? by Steve Hitchcock
Who are your donors? by Bruce Campbell
Setting the tone: Arts and culture, by Block & Karps