Nobody can predict our economic future. But in tough times, whether driven by the economy or other factors, there are simple yet sometimes counterintuitive steps you can take to ensure that your organization will suffer the least possible damage in a down economy -- and emerge healthy and poised for renewed growth when the economic crisis has passed.

This book will outline how the economy affects fundraising and then walk you through an effective strategy and practical steps you can take to survive and then thrive in the future.

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You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

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This short, easy-to-read book details every step in the process of creating and managing a small or mid-sized business that will reflect your personal values, not force you to hide them. As co-founder of the immensely successful Ben & Jerry's Ice Cream, Ben Cohen is one of the best-known examples of personal integrity and social commitment in the business community. Social Venture Network chair Mal Warwick is the leader of one the world's oldest and most respected organizations committed to building a just and sustainable world through business. Using down-to-earth language and abundant examples, they combine their decades of experience to show how virtually any small business can be efficient, competitive, and successful while pursuing a "triple bottom line" of profit, people, and planet.

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Raising gifts of $1,000 or more is the realm of face-to-face fundraising, right? Not exclusively, says Mal Warwick in his latest book. The mail works, too. Skeptical? Mal cites over 100 success stories, and gives you step-by-step advice on how to raise major gifts with relatively minor investments. Just follow Mal's lead in this admirably slim book.
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If you want straight talk about direct mail fundraising, do what the title says: open this book immediately. In it you'll find 81 brief chapters examining virtually every topic of importance to those who raise money by mail. Unlike other books that over-complicate the subject, Open Immediately!, by Stephen Hitchcock, does just the opposite. It offers an elegantly simple and inviting approach to direct mail by focusing on one element at a time. This approach has the added benefit of making it easy to find the exact help you need.
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This updated edition of Mal Warwick's landmark book has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Mal's practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
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There is no doubt that testing - when done correctly - can raise more money for your organization. In Testing, Testing, 1,2,3 Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage.
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In this second edition, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot-com crash marketplace to offer solid advice on how to use technology to raise funds.
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Two of the country's leading fundraising experts - Mal Warwick and Stephen Hitchcock - show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach.The workbook and CD-ROM offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.
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Rev up your direct mail, telephone, and online fundraising efforts with the free monthly email newsletter edited by Mal Warwick. Every month you'll get an issue filled with expert advice you can use to increase your organization's revenues. 

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Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission, and how to choose a primary fundraising strategy that will drive both long-term planning and day-to-day fundraising activities. 
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If your organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If you already have a monthly giving program, you're bound to gain new insights about a topic that most nonprofits discuss only behind closed doors. 
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