Mal Warwick wrote a column for the Nonprofit Times Nonprofit Times for many years in the late 1980s and 1990s. Below are a few excerpts of his work from a later period (2004-2006):
A New Direction for Tomorrow's Direct Mail Fundraising (2004)
Why Are Donors So Generous? (2004)
Six Ugly Truths About Direct Mail (2004)
Behind the Trends: Is direct mail worth all the trouble? (2004)
What People Are Talking About (2004)
Are You Getting Your Money's Worth from Your Fundraising Staff? (2005)
Is the Nonprofit Sector Socially Responsible? (2005)
What is the Future of Fundraising? Part I (2006)
Part II: Looking Ahead with Scenario Planning (2006)
Part III: Scenario Planning for Fun and Profit (2006)
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"We knew our members could give much more. But we didn't know what to do about it. Over the years, Mal Warwick has helped us double our members' annual giving. He takes the strategic approach, helping us see how our fundraising programs interact. And he translated our complex ideas into words the public understands-and finds exciting."
Alisa Gravitz Co-op America Washington, DC
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