In the News: Recent Articles and Press Releases
Mal Warwick Associates Announces
Acquisition of Donordigital
Berkeley, CA, and Washington, DC — July 17, 2008 — Mal Warwick Associates announced today that it intends to acquire Donordigital, a leading full-service online fundraising, advocacy, and advertising company. As part of the Mal Warwick Associates family of companies, Donordigital will continue to operate independently, providing online strategy, creative, and analysis to its clients, while bringing integrated online services to Mal Warwick Associates clients.
"With this acquisition, we have stronger integrated multi-channel services for our direct marketing clients, and additional strategic and analytical expertise for our online clients drawn from nearly 30 years of direct marketing work," said Dan Doyle, President & CEO of Mal Warwick Associates.
"We are thrilled that Donordigital will be re-joining our family," said Mal Warwick, founder and chairman of Mal Warwick Associates. "Donordigital began as a unit of Mal Warwick Associates, and our newly combined services are unparalleled in the industry."
"This is a fantastic homecoming for Donordigital and me personally," said Nick Allen, founder of Donordigital, who will become Chief Strategy Officer of the new Donordigital. "Multi-channel donors have the highest lifetime value of all donor types, and with comprehensive online and direct mail services under one roof - we can finally enable clients to develop real integrated fundraising, not just pay lip service to it."
As Chief Strategy Officer, Nick Allen will continue to lead client strategy and business development for Donordigital, including the development of new media strategies for mobile marketing and web 2.0 fundraising. Dan Doyle will become President and CEO of both companies, and Mwosi Swenson, Vice President at Mal Warwick Associates, will assume additional responsibilities as Vice President of Donordigital. Michael Stein, Mal Warwick Associates' Senior Online Strategist, will work closely with the Donordigital team and its clients to create effective online programs.
Donordigital will continue independent online fundraising work with its current and new clients, and will also work on integrated programs as needed. Donordigital clients include Amnesty International USA, the Humane Society of the United States, CARE, AmeriCares, and GlobalGiving. For more information about Donordigital, visit www.donordigital.com.
Mal Warwick Associates is a full-service direct marketing fundraising agency with nearly 30 years of experience helping nonprofit organizations and progressive political candidates and causes. Its clients include the Union of Concerned Scientists, International Campaign for Tibet, Ocean Conservancy, National Park Foundation, Feingold Senate Committee, and Rails-to-Trails Conservancy. For more information about Mal Warwick Associates, visit www.malwarwick.com.
Media Contact:
Dan Doyle
President and CEO
510-843-8888
dan.doyle@malwarwick.com
Mal Warwick Associates welcomes Senior Consultant Melissa Ford to Washington, DC Office
Agency announces addition of Melissa Ford as Senior Consultant
Berkeley, CA and Washington, DC—October 2, 2006—Mal Warwick Associates is pleased to announce that Melissa Ford has joined our client service team as Senior Consultant in our Washington, DC office.
Melissa has a decade of experience directing the membership and fundraising programs of progressive non-profit organizations from both the agency and the client side. Before joining Mal Warwick Associates, Melissa served as the lead Direct Marketing Officer at Greenpeace USA, managing all direct mail and telephone fundraising initiatives from acquisition and acknowledgement through cultivation, special appeals, renewal, and reinstatement.
During her career, Melissa has worked for two leading Washington DC based direct marketing fundraising agencies, where she has served some of the nation’s top charities, including Heifer International, the American Civil Liberties Union, Wilderness Society, and the Humane Society of the United States. She also served as the marketing and membership program manager for the National Trust for Historic Preservation.
Melissa can be reached at Melissa@malwarwick.com or (202) 331-1110.
About Mal Warwick Associates
Mal Warwick Associates is a full-service fundraising agency with more than two decades of experience in helping nonprofit and progressive political organizations. Our primary focus is on direct marketing fundraising, and we partner with clients to build programs that strengthen donor relationships, increase revenue, and grow their donor base. Our clients include the Union of Concerned Scientists, The Ocean Conservancy, Democracy for America, Feingold Senate Committee, Planned Parenthood Chicago Area and Los Angeles, AIDS Project Los Angeles, Bread for the World, and Global Fund for Women. For more information on how we can help your organization, please visit www.malwarwick.com or call (510) 843-8888.
Media Contact:
Dan Doyle
President and CEO
510-843-8888
dan.doyle@malwarwick.com