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Articles

All About Direct Mail
What is direct mail, and how can it help your organization?
- How direct mail can benefit your organization
- The 10 most important things about direct mail
- What your organization needs to know (by ADRFCO)
- 5 strategic uses of direct mail

 

Acquisition: finding new members
- How to get started with direct mail (for small organizations)
- Is it OK to take a loss on acquisition mailings?
- What should you test?
- Do label packages work?
- Choosing the right lists
- What's the best postage for direct mail letters?
- How to handle donor complaints about duplicate appeals

 

Resoliciting and Renewing Your Donors
- 31 ways to cultivate your donors
- Mailing smarter means segmentation
- 9 steps to setting up a giving club
- 12 things to write in thank you letters to your donors
- 5 ways to conduct market research on a shoestring
- How long should your renewal series be?
- How formal? Mr. and Mrs. or Buffy and Skipper?
- 14 ways to cut design and production costs
- A fundraiser's view of caging and list maintenance

 

High-dollar fundraising
- 8 keys to raising $1,000 gifts
- Spending money to make money
- How to cultivate major donors

 

Using Monthly Donor Programs
- Myths of monthly donor programs
- What to ask before you launch a Monthly Donor program

 

Copywriting
- 8 steps to writing successful fundraising letters
- 10 tips for effective letters
- Getting started: a copywriter's checklist
- 11 cardinal rules of copywriting (and how to break them)
- How to find an effective writer for your DM

 

Raising Money by Phone
- 12 ways to combine DM and telephone fundraising
- Choosing the right donors to call

 

Planned Giving
- What an effective planned giving program can mean for your organization

 

The Big Picture
- Fundraising ratios and other deceptions
- Boomers as donors

 

Fundraising and Marketing on the Internet
- Raising money on the Internet
- Does your organization need a Web site?
- Fundraising sites worth seeing
- Using e-mail to cultivate donors
- 10 ways to get more people to your site
- University fundraising online
- Online guides for donors

 

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Values-Driven Business