NTEN LOGOMal Warwick Donordigital has an exciting lineup of proposed sessions for #18NTC in New Orleans in April 11-13, 2018, and we invite your votes. From donation page optimization, email list acquisition, fundraising in the age of Trump, building monthly giving programs to multi-channel fundraising, there's something for everyone.

Here's our lineup, with links to submit your votes:

Donation Page Optimization: A world of paw-sibilities

When it comes to designing the optimum donation page, everyone has an opinion — designers, coders, fundraisers, the director of every department… and probably even your cat. Come to this session to learn why you should be testing your donation page. We’ll walk you through how to create a testing strategy, where to start testing, and what to do when your test doesn’t yield results. 

https://www.nten.org/session/donation-page-optimization-a-world-of-paw-sibilities/

An Acquired Taste: Grow your list with these simple recipes

Is your open rate dropping? Is your list getting stale? Do you find yourself trying to recruit promising supporters? In this session, you’ll learn how to recruit audiences that are ready to get behind your cause, engage, and ultimately – give!

https://www.nten.org/session/an-acquired-taste-grow-your-list-with-these-simple-recipes/

The Test Quest: A Journey Through Email & Landing Page Optimization

How do you come up with the smartest testing ideas to increase response and take your digital program to the next level? It turns out there are simple solutions and step-by-step formulas to finding what works, analyzing your results, and implementing optimized changes. We’ll walk through real-world examples and provide specific ideas for testing and fine-tuning your digital program to get the very best outcomes out of your audience.

https://www.nten.org/session/the-test-quest-a-journey-through-email-landing-page-optimization/

The Flash Campaign: Capitalize on the Power of a Super-Speed Campaign

A lot of organizations have seen success from short, deadline-driven campaigns like Giving Tuesday and December 31st. But what about the rest of the year? Find out how you can capitalize on the power of a short and speedy campaign that raises serious dollars! In this session, we’ll share real-life examples of flash campaign success (and a few not-so-success) stories. We’ll also share insider tips on running a “flash campaign” and discuss how to learn and improve from a flash campaign’s success.

https://www.nten.org/session/the-flash-campaign-capitalize-on-the-power-of-a-super-speed-campaign/

Change the Channel: Integrated Fundraising for your Organization

Multi-channel fundraising is essential to a thriving development program and where the non-profit industry is moving. But how do you coordinate mail, email, website, social, online advertising, phones…etc? With so much that overlaps it can be tough to figure out where to start! We’ll showcase multi-channel tools to help keep your channels on message and on schedule to maximize results. Even better, we’ll give lots and lots of examples from a variety of organizations! We’ll share how we integrate special appeals across channels at Mercy For Animals…the cornerstone campaign efforts of the Be The Match…a shockingly swift emergency response effort from AmeriCares, and many more. Master multi-channel fundraising with us!

https://www.nten.org/session/change-the-channel-integrated-fundraising-for-your-organization/

Fundraising in the age of Trump

November 8, 2016: the day that many Americans were “activated.” This has resulted in a huge infusion of giving to nonprofit organizations—whether it’s called a “Trump Bump” or “rage giving,” many of us have needed to take a soul-searching look into our messaging or make the case for connecting our mission with people’s desire to make a difference. We’ll take a deep dive into Defenders of Wildlife’s change in direct response fundraising–mail, telefund, and online—in the wake of Trump’s election. Learn about the successes (and some failures!) in Defenders’ fundraising strategy and how it has become more nuanced over time. We’ll share how we are testing by list segment and type of appeal.

https://www.nten.org/session/fundraising-in-the-age-of-trump/

Make Your Monthly Giving Program Awesome

Infused by a Trump Bump in late 2017, monthly giving has become more relevant than ever, especially for online fundraising programs. On-going program awareness and demonstrating value and impact throughout the year is important for long-term growth. Join us to learn how to grow your sustainer program with strategies for recruitment, retention, stewardship and upgrades. We’ll talk about KQED’s stunning growth in its monthly giving program, as well as tons of specific take-away examples from other organizations both large and small. Learn about multi-channel marketing promotions of monthly giving, with efforts spanning email, online advertising, social media, direct mail, and telemarketing. We’ll provide examples for how to improve sustainers’ tenure, build dedicated monthly giving donation forms, create a communications calendar for monthly donors, and more.

https://www.nten.org/session/make-your-monthly-giving-program-awesome/

Integration to the rescue! (A candid case study)

This in-depth case study compares two very different fiscal years for Women for Women International, whose direct response program was experiencing sinking results. They figured out there was a sea of opportunity, and we’ll share lots of examples of how this organization put in place a boat load of integration tactics that had a dramatic impact on net revenue and offered a better supporter experience. Learn from their experience on how you can get your organization’s ship sailing smoothly with integration and inspire a sea change of integrated thinking!

https://www.nten.org/session/integration-to-the-rescue-a-candid-case-study/