MWD BLOG

Gmail and Yahoo are rolling out changes that will impact the way email fundraisers send messages. Are you ready?…

As we enter a season filled with ghosts and ghouls, we’re raising another equally infamous entity from its crypt: open rates, and it seems they may be back from the dead!…

At Mal Warwick Donordigital, we love testing! However, we often see tests that are set up incorrectly or analyzed in the wrong way. This can lead to the wrong conclusion from a test, resulting in strategy changes that can hurt a program’s performance. So how can you avoid making mistakes in you…

Join FreshAddress and Mal Warwick Donordigital as we break down how one organization overcame some steep challenges and improved their email deliverability.…

Mail Privacy Protection means we may not be able to achieve our goals or understand our metrics as efficiently, at least for a while—but we believe if organizations are still doing the right things, engagement with their mission will remain high. Here are our recommendations ...…

Apple just announced new privacy protections built into their upcoming versions of iOS and macOS that will prevent senders from tracking if or when users open an email. Sounds like big news, right?…

Testing is the most powerful tool we have to build a data-driven program - but only if it’s done right. A bad test isn’t just a waste of resources - if it leads you down the wrong path, it’s worse than no test at all. Not sure where to begin? Here are 46 impactful yet often overlooked online…

Deliverability is a hefty word with a lot of mystery behind it. As email marketers, we do our best to understand deliverability, but at times it can be a big black box of interwoven validation systems and reputation factors that cause your messages to get lost in the ether.…

No matter how many educated guesses we make, we can never know what is best for our particular fundraising and advocacy programs until we test.…

There's a lot riding on your year-end online fundraising efforts. No doubt your team has been carefully planning its year-end online campaigns and is hard at work implementing the messages. Here are a few last-minute ideas to supercharge your fundraising.…

Direct response fundraising should be multichannel. I say this even after a year where many nonprofit programs were reacting in real-time, online to a myriad of current events. The speed of their response to challenging issues allowed them to fundraise quite successfully for their causes, as well…

Here at Donordigital, we obsess about "email clients," which are the various software tools that people use to read the email they receive — because we have to test every email message campaign that we send out for our clients.…