MWD BLOG

If your program is experiencing reduced revenue in 2022, you are not alone. MWD experts have outlined some thoughts and recommendations to keep your program strong and effective.…

Mail Privacy Protection means we may not be able to achieve our goals or understand our metrics as efficiently, at least for a while—but we believe if organizations are still doing the right things, engagement with their mission will remain high. Here are our recommendations ...…

Is your development shop searching for new ways to ensure annual participation and sustained giving? Have you ever wished you could reach thousands of your supporters and donors simultaneously?…

In our work with organizations that have added the mobile channel over the past two years, we have helped launch approximately two dozen campaigns to current donors, lapsed donors and non-donor prospects. The types of campaigns have varied from standard appeal and renewal messages to sustainer invit…

As most fundraisers now realize, monthly donors have better retention, lifetime value and donor value. Alongside those metrics, American donors are now trending toward sustaining donations at significantly higher rates than ever before. You can help your organization take advantage of this and help…

Most organizations want to bring in the most revenue possible during year-end. However, it will pay off if fundraisers consider the long-term value of the donors who make gifts at year end, and make efforts to bring monthly donors on board.…

Harness the opportunity to grow your email list, increase your social followers and raise money when your organization’s issue is in the news. Learn more about how to prepare a fundraising and communications plan, how to implement that plan on short notice, and how to leverage unexpected events i…

A team of Mercy for Animals undercover investigators is exposing the cruel and secretive factory farm and slaughterhouse industries. Last year, through the use of undercover investigations and hard-hitting advocacy work, abusers were brought to justice and major corporations like Walmart and McDonal…