MWD BLOG

The images and visuals you choose to tell your organization's story matter.…

Don't wait to create your digital year-end strategy.…

One of the most tried and true ways to raise response rate is by lowering the ask array - but how low should you go?…

Legacy giving must be embedded as part of every donor experience, every marketing channel, and every fundraising area.…

At Mal Warwick Donordigital, we love testing! However, we often see tests that are set up incorrectly or analyzed in the wrong way. This can lead to the wrong conclusion from a test, resulting in strategy changes that can hurt a program’s performance. So how can you avoid making mistakes in you…

If your program is experiencing reduced revenue in 2022, you are not alone. MWD experts have outlined some thoughts and recommendations to keep your program strong and effective.…

Paper costs are increasing substantially. Thankfully we have a few tricks up our sleeves to help minimize rising costs.…

Testing is the most powerful tool we have to build a data-driven program - but only if it’s done right. A bad test isn’t just a waste of resources - if it leads you down the wrong path, it’s worse than no test at all. Not sure where to begin? Here are 46 impactful yet often overlooked online…

Here at MWD, we are furiously prepping for our sessions. We hope you will check one or all of them out!…

With so much riding on year-end performance and with a global pandemic on our minds, it’s important to effectively manage the workload and the stress that comes with it.…

In our work with organizations that have added the mobile channel over the past two years, we have helped launch approximately two dozen campaigns to current donors, lapsed donors and non-donor prospects. The types of campaigns have varied from standard appeal and renewal messages to sustainer invit…

The MWD team is excited to attend the 2018 Washington Nonprofit Conference on Feb 21-23, 2018, organized by the DMA Nonprofit Federation. Our team, in collaboration with two of our incredible clients, will be presenting two sessions at this year's conference.…

We know that when donors engage with your organization across multiple channels, they are more likely to stay on your file, give more frequently, and subsequently have a higher lifetime value. But if your program isn’t currently coordinated across channels, you may be asking yourself “How do I g…

Year-end is often the best time of the year to raise money, but it is also the time when donors are the most frustrated with the volume of mail and email asking for donations. To help you engage and retain your donors, here are seven best practices to break the curse of donor fatigue.…

Direct response fundraising should be multichannel. I say this even after a year where many nonprofit programs were reacting in real-time, online to a myriad of current events. The speed of their response to challenging issues allowed them to fundraise quite successfully for their causes, as well…

Cross-channel integration has become the new standard in non-profit marketing, and for good reason. When your donors engage across multiple channels, they are more likely to stay on your file, give more frequently, and subsequently have a higher lifetime value.…

Mercy For Animals (MFA) is perhaps best known for its work exposing the cruel abuse of the secretive factory farm and slaughterhouse industries. MFA’s undercover investigators have brought numerous companies’ abusive policies and practices to light. In the last year alone, thanks to exposing abu…

It is an often used trope among the digerati that “mobile is now king,” but only because it’s the new reality. Recent data from Blackbaud shows that in 2015 more email messages were opened on small mobile devices than on larger desktop and laptop computers or even larger tablets. This means th…

Amirah Tyler attended DMAW’s Direct Marketing 101 Course and reports back on the fundamentals of direct marketing, the experience of examining big picture trends, and the pleasure of gaining practical tools for immediate application in her work.…

Harness the opportunity to grow your email list, increase your social followers and raise money when your organization’s issue is in the news. Learn more about how to prepare a fundraising and communications plan, how to implement that plan on short notice, and how to leverage unexpected events i…

Although it seems like eons ago, our team at Mal Warwick | Donordigital is still taking stock of what the year-end giving trends mean for our client programs, and for nonprofit fundraising as a whole. Many programs we manage experienced strong revenue growth in their online channel, driven by Giving…

When you’ve set a goal for your campaign, whether it’s for a number of donations, new members, or a dollar amount, the goal and deadline can create excitement and urgency to compel constituents to donate. A dynamic thermometer can provide an update of real-time progress towards that goal.…

No doubt, a robust monthly giving program provides many benefits. And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. One…

Successfully integrated campaigns have consistently proved their value -- increasing donor value and loyalty, maximizing revenue, increasing retention, driving conversion throughout donor life cycles, increasing average gift amounts, and so on. But these successes can only be achieved through analys…

Organizations with robust monthly giving programs fared much better during the recent economic downturn than those with stagnant programs.…