MWD BLOG

Gmail and Yahoo are rolling out changes that will impact the way email fundraisers send messages. Are you ready?…

The images and visuals you choose to tell your organization's story matter.…

Honor your community, connect more deeply with your donors, and improve your fundraising results - welcome to Ethical Creative.…

Don't wait to create your digital year-end strategy.…

Are you disappointed with your Facebook advertising performance? Have you asked yourself, “Is it time to unfriend Facebook ads?” You’re not alone.…

Why refusing to accept AI could be a huge mistake for non-profits and the people they serve.…

As we enter a season filled with ghosts and ghouls, we’re raising another equally infamous entity from its crypt: open rates, and it seems they may be back from the dead!…

A five-step guide to inspiring new creative ideas…

At Mal Warwick Donordigital, we love testing! However, we often see tests that are set up incorrectly or analyzed in the wrong way. This can lead to the wrong conclusion from a test, resulting in strategy changes that can hurt a program’s performance. So how can you avoid making mistakes in you…

If your program is experiencing reduced revenue in 2022, you are not alone. MWD experts have outlined some thoughts and recommendations to keep your program strong and effective.…

What should you balance when thinking of partnering with an online will-writing vendor? What may seem a quick fix or “easy money” generally isn't...…

Testing is the most powerful tool we have to build a data-driven program - but only if it’s done right. A bad test isn’t just a waste of resources - if it leads you down the wrong path, it’s worse than no test at all. Not sure where to begin? Here are 46 impactful yet often overlooked online…

Here at MWD, we are furiously prepping for our sessions. We hope you will check one or all of them out!…

How do you retain all those new donors you brought on in 2020, this year? Well, leverage your renewal series and offers, of course!…

Last year was certainly one for the books. While we’re all glad it’s over, it’s worth taking a moment to reflect and see how far we’ve come to better predict where the nonprofit industry might be going next.…

With so much riding on year-end performance and with a global pandemic on our minds, it’s important to effectively manage the workload and the stress that comes with it.…

Is your development shop searching for new ways to ensure annual participation and sustained giving? Have you ever wished you could reach thousands of your supporters and donors simultaneously?…

We'll be presenting TWO sessions with our non-profit partners at this year's Bridge Conference and we want to see you there!…

Looking for ways to boost your online revenue after a lack-luster year-end? Your donation page is the place to start!…

We'll be presenting TWO sessions with our non-profit partners at NTC and we want to see you there!…

No matter how many educated guesses we make, we can never know what is best for our particular fundraising and advocacy programs until we test.…

We know that when donors engage with your organization across multiple channels, they are more likely to stay on your file, give more frequently, and subsequently have a higher lifetime value. But if your program isn’t currently coordinated across channels, you may be asking yourself “How do I g…

There's a lot riding on your year-end online fundraising efforts. No doubt your team has been carefully planning its year-end online campaigns and is hard at work implementing the messages. Here are a few last-minute ideas to supercharge your fundraising.…

While most attention at year-end is typically centered on maximizing reach and visibility through email marketing, direct mail, paid search marketing, and social media, it’s imperative to also focus on your website donation landing pages.…

Year-end is often the best time of the year to raise money, but it is also the time when donors are the most frustrated with the volume of mail and email asking for donations. To help you engage and retain your donors, here are seven best practices to break the curse of donor fatigue.…

Direct response fundraising should be multichannel. I say this even after a year where many nonprofit programs were reacting in real-time, online to a myriad of current events. The speed of their response to challenging issues allowed them to fundraise quite successfully for their causes, as well…

Around 30% of all annual online donations are made during the year-end period. This means it’s important for nonprofits to pull out all the stops for a solid year-end digital fundraising strategy. These days, you can’t just launch a few appeals and cross your fingers hoping for the best. Here ar…

MWD has an exciting lineup of proposed sessions for #17NTC and invites your votes.…

Cross-channel integration has become the new standard in non-profit marketing, and for good reason. When your donors engage across multiple channels, they are more likely to stay on your file, give more frequently, and subsequently have a higher lifetime value.…

Mercy For Animals (MFA) is perhaps best known for its work exposing the cruel abuse of the secretive factory farm and slaughterhouse industries. MFA’s undercover investigators have brought numerous companies’ abusive policies and practices to light. In the last year alone, thanks to exposing abu…

Although it seems like eons ago, our team at Mal Warwick | Donordigital is still taking stock of what the year-end giving trends mean for our client programs, and for nonprofit fundraising as a whole. Many programs we manage experienced strong revenue growth in their online channel, driven by Giving…

A team of Mercy for Animals undercover investigators is exposing the cruel and secretive factory farm and slaughterhouse industries. Last year, through the use of undercover investigations and hard-hitting advocacy work, abusers were brought to justice and major corporations like Walmart and McDonal…

When you’ve set a goal for your campaign, whether it’s for a number of donations, new members, or a dollar amount, the goal and deadline can create excitement and urgency to compel constituents to donate. A dynamic thermometer can provide an update of real-time progress towards that goal.…

No doubt, a robust monthly giving program provides many benefits. And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. One…

Vinay Bhagat, founder and chief strategy officer of Convio shares his thoughts on technology and consumer trends for 2012 in a guest post on the Guidestar blog.…

It's hard to connect the dots between an increased social media presence and improved donations, but social media platforms have become fundamental for cultivating brand awareness and audience engagement.…

Organizations with robust monthly giving programs fared much better during the recent economic downturn than those with stagnant programs.…

Convio's fifth annual Study is sure to help nonprofit professionals understand online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success.…

This year, we added the March Madness college basketball tournament into the mix for Habitat for Humanity International.…

That's the thinking of Jakob Nielsen, the guru of online usability. His latest study is a 224-page report on Nonprofit Website Usability (2nd edition) complete with design guidelines and screenshots of sites that worked well or poorly in user testing.…

December is National Fundraiser’s Month and online fundraising programs often raise one-third to one-half their annual revenue in December, especially the very last week of the year. It's never too early to make your year-end plan, get buy-in, and gather the assets you’ll need. Here are some ba…

Most organizations devote lots of time and energy into developing clever creative for their online campaigns and e-mails. But if you’re trying to raise more money online, the first thing you may want to try is persuading more of the people who already click “donate” on your Web site or in your…