Going to the Bridge Conference? 

MWD has TWO presentations with our amazing non-profit partners and we'd love to see you there. 

Session 1 - T5: Telling Your Story: The Offer, Copy and Images Done in a FLASH! Super-Speed Campaigns with Powerful Results

Speakers: 

  • Mark Graham, Communications Director/Chief Development Officer, American Friends Service Committee
  • Amanda Zaid - Senior Account Executive, MWD

Day: Thursday July 11, 2019

Time: 2:15pm - 3:30pm | Breakout 3

You may see great success from short, deadline-driven online "flash campaigns" like Giving Tuesday. But what about the rest of the year? Find out how you can capitalize on the power of a short and speedy campaign that raises serious dollars - just attend our session! You'll review real-life examples of flash campaigns and their success - and a few not-so-successful - stories. You'll also get the scoop on insider tips of running a "flash campaign" and how to learn from, and improve, a flash campaign's success.

Learning Outcomes

  1. What strategies make "flash campaigns" successful.
  2. Various ways to implement your own "flash campaigns."
  3. Tactics that will make "flash campaigns" relevant to your organization.

Session 2 - Single? Multi! Omni?!? Measuring acquisition ROI

Speakers: 

  • Mike Kawalek - Development Director, Sempervirens Fund
  • Michelle Shefter - Product Director, EveryAction
  • Wendy Husman - Account Director, MWD

Day: Friday, July 12, 2019

Time: 8:15am - 9:20am | Breakout 5

Should your organization invest in email acquisition? Grow direct mail acquisition? Advertising? All of the above? What if your online-acquired donors give to a direct mail renewal - how do you judge the performance of the initial investment? 

Join us to discover the best ways to determine ROI on your investment across all channels - no matter how large or small your budget. You'll be one of the first to review brand-new acquisition reports from EveryAction and see real-life examples of small and large fundraising programs. You'll walk away with all the ins and outs you'll need to consider when assessing (and justifying!) your investment in acquisition, spanning direct mail, digital, mobile and more.

Learning Outcomes

  1. Determine what costs to include when assessing acquisition return on investment … and how that may differ by channel.
  2. Attribute donors/gifts back to the initial acquisition investment taking cross-channel giving behavior (including organic web giving) into account.
  3. Review and utilize various metrics and reporting formats to guide your future decision-making, and how to know when to cut your losses.