MWD BLOG

One of the most tried and true ways to raise response rate is by lowering the ask array - but how low should you go?…

At Mal Warwick Donordigital, we love testing! However, we often see tests that are set up incorrectly or analyzed in the wrong way. This can lead to the wrong conclusion from a test, resulting in strategy changes that can hurt a program’s performance. So how can you avoid making mistakes in you…

Testing is the most powerful tool we have to build a data-driven program - but only if it’s done right. A bad test isn’t just a waste of resources - if it leads you down the wrong path, it’s worse than no test at all. Not sure where to begin? Here are 46 impactful yet often overlooked online…

How do you retain all those new donors you brought on in 2020, this year? Well, leverage your renewal series and offers, of course!…

Looking for ways to boost your online revenue after a lack-luster year-end? Your donation page is the place to start!…

No matter how many educated guesses we make, we can never know what is best for our particular fundraising and advocacy programs until we test.…

The MWD team will be attending the 2018 Nonprofit Technology Conference in New Orleans on April 11-13. In addition to learning, meeting and greeting, we'll be presenting in two sessions, The Test Quest: Optimizing Your Donor’s Journey, and Integration to the Rescue! Candid Case Studies.…

While most attention at year-end is typically centered on maximizing reach and visibility through email marketing, direct mail, paid search marketing, and social media, it’s imperative to also focus on your website donation landing pages.…

If you are setting up a marketing test and wondering how many contacts you need to achieve a significant result, MWD's new sample size calculator can provide answer for you. Our calculator is designed provide sample sizes for tests when you are measuring differences in proportions, so you can use it…

In its 2011 Landing Page Optimization Benchmark Report, marketing research firm Marketing Sherpa identified 8 common practices that sabotage commercial marketers’ landing page performance. Reading the report, I was struck by how many of these behaviors also plague performance on nonprofit website…

Last Friday, Google announced it plans to shut down Website Optimizer, its 5-year old standalone testing tool, on August 1st. Simultaneously, Google unveiled “Content Experiments”, a new test tool that’s fully integrated into Google Analytics. As the only free, web-based landing page testing t…

A/B tests, also called a split tests, allow you to test a single alternative version of a landing page (which features one or more changes) against the baseline page.…

Most organizations devote lots of time and energy into developing clever creative for their online campaigns and e-mails. But if you’re trying to raise more money online, the first thing you may want to try is persuading more of the people who already click “donate” on your Web site or in your…

Nobody can predict our economic future. But there are simple steps you can take to ensure that your organization will suffer the least possible damage in this recession–and emerge healthy and poised for renewed growth when the economic crisis has passed.…