MWD BLOG

Are you disappointed with your Facebook advertising performance? Have you asked yourself, “Is it time to unfriend Facebook ads?” You’re not alone.…

Direct response fundraising should be multichannel. I say this even after a year where many nonprofit programs were reacting in real-time, online to a myriad of current events. The speed of their response to challenging issues allowed them to fundraise quite successfully for their causes, as well…

Around 30% of all annual online donations are made during the year-end period. This means it’s important for nonprofits to pull out all the stops for a solid year-end digital fundraising strategy. These days, you can’t just launch a few appeals and cross your fingers hoping for the best. Here ar…

Harness the opportunity to grow your email list, increase your social followers and raise money when your organization’s issue is in the news. Learn more about how to prepare a fundraising and communications plan, how to implement that plan on short notice, and how to leverage unexpected events i…