MWD BLOG

One of the most tried and true ways to raise response rate is by lowering the ask array - but how low should you go?…

Testing is the most powerful tool we have to build a data-driven program - but only if it’s done right. A bad test isn’t just a waste of resources - if it leads you down the wrong path, it’s worse than no test at all. Not sure where to begin? Here are 46 impactful yet often overlooked online…

Looking for ways to boost your online revenue after a lack-luster year-end? Your donation page is the place to start!…

No matter how many educated guesses we make, we can never know what is best for our particular fundraising and advocacy programs until we test.…

As most fundraisers now realize, monthly donors have better retention, lifetime value and donor value. Alongside those metrics, American donors are now trending toward sustaining donations at significantly higher rates than ever before. You can help your organization take advantage of this and help…

While most attention at year-end is typically centered on maximizing reach and visibility through email marketing, direct mail, paid search marketing, and social media, it’s imperative to also focus on your website donation landing pages.…