MWD BLOG

Economics for the forward-optimizing fundraiser…

One of the most tried and true ways to raise response rate is by lowering the ask array - but how low should you go?…

A five-step guide to inspiring new creative ideas…

Rising paper and postage costs are here to stay. So what better time than now to assess who to include in your next mailing?…

Paper costs are increasing substantially. Thankfully we have a few tricks up our sleeves to help minimize rising costs.…

How do you retain all those new donors you brought on in 2020, this year? Well, leverage your renewal series and offers, of course!…

Last year was certainly one for the books. While we’re all glad it’s over, it’s worth taking a moment to reflect and see how far we’ve come to better predict where the nonprofit industry might be going next.…

With so much riding on year-end performance and with a global pandemic on our minds, it’s important to effectively manage the workload and the stress that comes with it.…

We know that when donors engage with your organization across multiple channels, they are more likely to stay on your file, give more frequently, and subsequently have a higher lifetime value. But if your program isn’t currently coordinated across channels, you may be asking yourself “How do I g…

Direct response fundraising should be multichannel. I say this even after a year where many nonprofit programs were reacting in real-time, online to a myriad of current events. The speed of their response to challenging issues allowed them to fundraise quite successfully for their causes, as well…

If you are setting up a marketing test and wondering how many contacts you need to achieve a significant result, MWD's new sample size calculator can provide answer for you. Our calculator is designed provide sample sizes for tests when you are measuring differences in proportions, so you can use it…

Mal Warwick Donordigital is thrilled to celebrate several exciting client successes as the recipient of seven Direct Marketing Association of Washington 2017 MAXI Awards, which were presented at the 11th Annual Bridge to Integrated Marketing & Fundraising Conference on August 2, 2017.…

Cross-channel integration has become the new standard in non-profit marketing, and for good reason. When your donors engage across multiple channels, they are more likely to stay on your file, give more frequently, and subsequently have a higher lifetime value.…

Use our free Response Significance Calculator, a quick and handy way to test the statistical significance in response rate between two test panels when working on a direct response fundraising project.…

No doubt, a robust monthly giving program provides many benefits. And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. One…

Nobody can predict our economic future. But there are simple steps you can take to ensure that your organization will suffer the least possible damage in this recession–and emerge healthy and poised for renewed growth when the economic crisis has passed.…