Our agency is thrilled to acknowledge that a control package we created for our client Union of Concerned Scientists (UCS) won the FundRaising Success Magazine Gold Award for “Grand Control of the Year”.
The control package was mailed for more than three years as part of UCS’s member acquisition efforts. Our team designed the package internally and our copywriter was Barry Cox.
The front of the outer envelope shows Rush Limbaugh, Sarah Palin and Glenn Beck, and a single line of copy: “It’s time to clear the air…” The four-page letter identifies these culprits as “filling the airwaves with outright distortions every day about the reality of climate change.”
A fact sheet inside the mail package provide a comparison of pundit statements with scientific facts and positions taken by UCS.
The order form in the package includes a petition call-to-action addressed to Fox News Channel CEO Rupert Murdoch, asking him to correct the mistakes being made by his celebrity hosts identified on the outer envelope.
The package also includes premiums (name and address labels and a book as a back-end fulfillment) which helped to lift fundraising response.
UCS Membership Director John Mace is quoted in the article that: “The offer of the book premium, at a $35 gift level, serves to increase our average gift. We’ve seen the book serve to increase our membership retention/renewal rates; new members who sign up at the $35-plus level and receive the book have a higher renewal rate.”
We invite you to read the full article on the FundRaising Success website.
Dan Doyle is the former President and Creative Director of Mal Warwick Donordigital.
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