MWD BLOG

At Mal Warwick Donordigital, we love testing! However, we often see tests that are set up incorrectly or analyzed in the wrong way. This can lead to the wrong conclusion from a test, resulting in strategy changes that can hurt a program’s performance. So how can you avoid making mistakes in you…

Testing is the most powerful tool we have to build a data-driven program - but only if it’s done right. A bad test isn’t just a waste of resources - if it leads you down the wrong path, it’s worse than no test at all. Not sure where to begin? Here are 46 impactful yet often overlooked online…

Looking for ways to boost your online revenue after a lack-luster year-end? Your donation page is the place to start!…

No matter how many educated guesses we make, we can never know what is best for our particular fundraising and advocacy programs until we test.…

It is an often used trope among the digerati that “mobile is now king,” but only because it’s the new reality. Recent data from Blackbaud shows that in 2015 more email messages were opened on small mobile devices than on larger desktop and laptop computers or even larger tablets. This means th…

This post is part one in a two-part series, adapted from a session by Jesse Kelsey (Donordigital) and Jason Wilson (Share Our Strength), first presented at the Nonprofit Technology Conference 2013 in Minneapolis, Minnesota.…

Convio pages, whether a donation form, a survey, or within the registration process for a TeamRaiser event get the job done. But, sometimes, we need to make the front-end, user experience sweeter. Try something that your user might like: a cookie!…

That's the thinking of Jakob Nielsen, the guru of online usability. His latest study is a 224-page report on Nonprofit Website Usability (2nd edition) complete with design guidelines and screenshots of sites that worked well or poorly in user testing.…