MWD BLOG

At Mal Warwick Donordigital, we love testing! However, we often see tests that are set up incorrectly or analyzed in the wrong way. This can lead to the wrong conclusion from a test, resulting in strategy changes that can hurt a program’s performance. So how can you avoid making mistakes in you…

If your program is experiencing reduced revenue in 2022, you are not alone. MWD experts have outlined some thoughts and recommendations to keep your program strong and effective.…

The timing of a donor’s last gift is a well-known predictor of their next gift—with donors who have given more recently much more likely to give again. But we were wondering if the same was true for monthly gift conversions. Would the timing of a donor’s last one-time gift be predictive of w…

If you are setting up a marketing test and wondering how many contacts you need to achieve a significant result, MWD's new sample size calculator can provide answer for you. Our calculator is designed provide sample sizes for tests when you are measuring differences in proportions, so you can use it…

Use our free Response Significance Calculator, a quick and handy way to test the statistical significance in response rate between two test panels when working on a direct response fundraising project.…