MWD BLOG

Showing 6 posts by Eric Overman. Clear filter

Fundraising in uncertain times, here’s what we know

If your program is experiencing reduced revenue in 2022, you are not alone. MWD experts have outlined some thoughts and recommendations to keep your program strong and effective.…

Announcing the 2014 IMAB Integrated Marketing Award winners

Five challenges to effective integrated marketing for nonprofits

Announcing the 2013 IMAB Integrated Marketing Award winners

Integrating channels to spark hot monthly giving programs

No doubt, a robust monthly giving program provides many benefits. And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. One…

What integrated marketing means

Successfully integrated campaigns have consistently proved their value -- increasing donor value and loyalty, maximizing revenue, increasing retention, driving conversion throughout donor life cycles, increasing average gift amounts, and so on. But these successes can only be achieved through analys…

Showing 6 posts by Eric Overman. Clear filter

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