MWD BLOG

Don't wait to create your digital year-end strategy.…

With so much riding on year-end performance and with a global pandemic on our minds, it’s important to effectively manage the workload and the stress that comes with it.…

There's a lot riding on your year-end online fundraising efforts. No doubt your team has been carefully planning its year-end online campaigns and is hard at work implementing the messages. Here are a few last-minute ideas to supercharge your fundraising.…

While most attention at year-end is typically centered on maximizing reach and visibility through email marketing, direct mail, paid search marketing, and social media, it’s imperative to also focus on your website donation landing pages.…

Most organizations want to bring in the most revenue possible during year-end. However, it will pay off if fundraisers consider the long-term value of the donors who make gifts at year end, and make efforts to bring monthly donors on board.…

Direct response fundraising should be multichannel. I say this even after a year where many nonprofit programs were reacting in real-time, online to a myriad of current events. The speed of their response to challenging issues allowed them to fundraise quite successfully for their causes, as well…

Around 30% of all annual online donations are made during the year-end period. This means it’s important for nonprofits to pull out all the stops for a solid year-end digital fundraising strategy. These days, you can’t just launch a few appeals and cross your fingers hoping for the best. Here ar…

December is National Fundraiser’s Month and online fundraising programs often raise one-third to one-half their annual revenue in December, especially the very last week of the year. It's never too early to make your year-end plan, get buy-in, and gather the assets you’ll need. Here are some ba…