MWD BLOG

Economics for the forward-optimizing fundraiser…

Don't wait to create your digital year-end strategy.…

One of the most tried and true ways to raise response rate is by lowering the ask array - but how low should you go?…

As we enter a season filled with ghosts and ghouls, we’re raising another equally infamous entity from its crypt: open rates, and it seems they may be back from the dead!…

A five-step guide to inspiring new creative ideas…

At Mal Warwick Donordigital, we love testing! However, we often see tests that are set up incorrectly or analyzed in the wrong way. This can lead to the wrong conclusion from a test, resulting in strategy changes that can hurt a program’s performance. So how can you avoid making mistakes in you…

If your program is experiencing reduced revenue in 2022, you are not alone. MWD experts have outlined some thoughts and recommendations to keep your program strong and effective.…

Rising paper and postage costs are here to stay. So what better time than now to assess who to include in your next mailing?…

Paper costs are increasing substantially. Thankfully we have a few tricks up our sleeves to help minimize rising costs.…

Join FreshAddress and Mal Warwick Donordigital as we break down how one organization overcame some steep challenges and improved their email deliverability.…

Testing is the most powerful tool we have to build a data-driven program - but only if it’s done right. A bad test isn’t just a waste of resources - if it leads you down the wrong path, it’s worse than no test at all. Not sure where to begin? Here are 46 impactful yet often overlooked online…

Here at MWD, we are furiously prepping for our sessions. We hope you will check one or all of them out!…

Last year was certainly one for the books. While we’re all glad it’s over, it’s worth taking a moment to reflect and see how far we’ve come to better predict where the nonprofit industry might be going next.…

Deliverability is a hefty word with a lot of mystery behind it. As email marketers, we do our best to understand deliverability, but at times it can be a big black box of interwoven validation systems and reputation factors that cause your messages to get lost in the ether.…

The timing of a donor’s last gift is a well-known predictor of their next gift—with donors who have given more recently much more likely to give again. But we were wondering if the same was true for monthly gift conversions. Would the timing of a donor’s last one-time gift be predictive of w…

We'll be presenting TWO sessions with our non-profit partners at this year's Bridge Conference and we want to see you there!…

In our work with organizations that have added the mobile channel over the past two years, we have helped launch approximately two dozen campaigns to current donors, lapsed donors and non-donor prospects. The types of campaigns have varied from standard appeal and renewal messages to sustainer invit…

Looking for ways to boost your online revenue after a lack-luster year-end? Your donation page is the place to start!…

We'll be presenting TWO sessions with our non-profit partners at NTC and we want to see you there!…

No matter how many educated guesses we make, we can never know what is best for our particular fundraising and advocacy programs until we test.…

Direct response fundraising should be multichannel. I say this even after a year where many nonprofit programs were reacting in real-time, online to a myriad of current events. The speed of their response to challenging issues allowed them to fundraise quite successfully for their causes, as well…

If you are setting up a marketing test and wondering how many contacts you need to achieve a significant result, MWD's new sample size calculator can provide answer for you. Our calculator is designed provide sample sizes for tests when you are measuring differences in proportions, so you can use it…

Mal Warwick Donordigital is thrilled to celebrate several exciting client successes as the recipient of seven Direct Marketing Association of Washington 2017 MAXI Awards, which were presented at the 11th Annual Bridge to Integrated Marketing & Fundraising Conference on August 2, 2017.…

When you’ve set a goal for your campaign, whether it’s for a number of donations, new members, or a dollar amount, the goal and deadline can create excitement and urgency to compel constituents to donate. A dynamic thermometer can provide an update of real-time progress towards that goal.…

No doubt, a robust monthly giving program provides many benefits. And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. One…

December is National Fundraiser’s Month and online fundraising programs often raise one-third to one-half their annual revenue in December, especially the very last week of the year. It's never too early to make your year-end plan, get buy-in, and gather the assets you’ll need. Here are some ba…

Nobody can predict our economic future. But there are simple steps you can take to ensure that your organization will suffer the least possible damage in this recession–and emerge healthy and poised for renewed growth when the economic crisis has passed.…