MWD BLOG

The images and visuals you choose to tell your organization's story matter.…

Honor your community, connect more deeply with your donors, and improve your fundraising results - welcome to Ethical Creative.…

Economics for the forward-optimizing fundraiser…

Join us at the Minnesota Council of Nonprofit’s 2023 Fundraising Conference.…

Whether you’re just gaining some traction, or are happily swimming in bequest revenue from your loyal donors, you need to look to the future.…

Make-a-Will Month is a prime time to promote gifts in wills and other legacy giving for your organization!  …

MWD is celebrating the “back to school” season by featuring the voice of our summer intern, Jordan Leathers.…

If your program is experiencing reduced revenue in 2022, you are not alone. MWD experts have outlined some thoughts and recommendations to keep your program strong and effective.…

Nonprofit direct response outreach has a diversity problem … and not enough of us are talking about it. Mal Warwick Donordigital (MWD) is an active participant in the effort to diversify nonprofit direct response donor audiences. In support of that, we’re providing this grounding document that o…

It is impossible to understate the importance of this moment, and we’ll certainly need all hands on deck to continue the fight for our constitutional rights to bodily autonomy.…

Paper costs are increasing substantially. Thankfully we have a few tricks up our sleeves to help minimize rising costs.…

Mail Privacy Protection means we may not be able to achieve our goals or understand our metrics as efficiently, at least for a while—but we believe if organizations are still doing the right things, engagement with their mission will remain high. Here are our recommendations ...…

Testing is the most powerful tool we have to build a data-driven program - but only if it’s done right. A bad test isn’t just a waste of resources - if it leads you down the wrong path, it’s worse than no test at all. Not sure where to begin? Here are 46 impactful yet often overlooked online…

Here at MWD, we are furiously prepping for our sessions. We hope you will check one or all of them out!…

Last year was certainly one for the books. While we’re all glad it’s over, it’s worth taking a moment to reflect and see how far we’ve come to better predict where the nonprofit industry might be going next.…

With so much riding on year-end performance and with a global pandemic on our minds, it’s important to effectively manage the workload and the stress that comes with it.…

There's a lot on the line, from the fight for black lives to abortion rights, the state of the pandemic to climate change - we need to challenge whomever our new leadership is to be held accountable.…

Deliverability is a hefty word with a lot of mystery behind it. As email marketers, we do our best to understand deliverability, but at times it can be a big black box of interwoven validation systems and reputation factors that cause your messages to get lost in the ether.…

We'll be presenting TWO sessions with our non-profit partners at this year's Bridge Conference and we want to see you there!…

We'll be presenting TWO sessions with our non-profit partners at NTC and we want to see you there!…

No matter how many educated guesses we make, we can never know what is best for our particular fundraising and advocacy programs until we test.…

Each year, MWD's DC and Berkeley offices select a local community based nonprofit organization to receive our Exceptional Cause Award. This year, the DC office proudly chose, N Street Village, which has been empowering and providing DC’s homeless and low-income women with housing and services for…

The MWD team is excited to attend the 2018 Washington Nonprofit Conference on Feb 21-23, 2018, organized by the DMA Nonprofit Federation. Our team, in collaboration with two of our incredible clients, will be presenting two sessions at this year's conference.…

Mal Warwick Donordigital (MWD), which manages integrated direct marketing fundraising programs for leading nonprofit organizations in the U.S., is expanding its legacy giving practice to better serve nonprofits that are seeking to grow their long-term funding base. The newly formed division will be…

MWD has an exciting lineup of proposed sessions for #17NTC and invites your votes.…

The 7.8-magnitude earthquake that struck Nepal on April 25, and 7.3-magnitude earthquake that followed on May 12, have rocked the country to its foundation and spurred a strong humanitarian and fundraising response from across the world.…

Nobody can predict our economic future. But there are simple steps you can take to ensure that your organization will suffer the least possible damage in this recession–and emerge healthy and poised for renewed growth when the economic crisis has passed.…