Going to the Nonprofit Technology Conference?

MWD has TWO presentations with our amazing non-profit partners and we'd love to see you there. Let us know if want to meet up to chat about our sessions or just talk shop!

Session 1 - Donor Acquisition: Maximizing ROI in a Multi-Channel World

Speakers: 

  • Mike Kawalek - Sempervirens Fund
  • Wendy Husman - MWD
  • Michelle Shefter - EveryAction

Day: Thursday March 14, 2019

Time: 10:30am – 11:45am

Should your organization invest in email acquisition? Grow direct mail acquisition? Advertising? All of the above? How (and when) do you know if your online acquisition program is paying off?

Come talk about the best ways to track Acquisition ROI across channels. We’ll share a case study of Sempervirens Fund’s omni-channel acquisition program, covering all the factors to consider when assessing (and justifying!) your investment in email acquisition. We’ll also highlight organizations with small and large acquisition budgets. And we’ll show you how to set up a system to track and report on these numbers yourself!

Learning Outcomes

  • Calculate acquisition ROI in a consistent way across channels, so they can identify where to find their best donors
  • Create a system to attribute donors/gifts back to the initial acquisition investment—taking cross-channel giving behavior into account
  • Leverage standard acquisition benchmarks metrics and reporting formats to help decide when to invest more and when to cut losses

Session 2 - Make It Monthly: Growing and Maintaining Your Monthly Donor Pool

Speakers: 

  • Josh VanDavier - KQED
  • Jack Hilson - MWD
  • Nick Garcia - MWD

Day: Thursday March 14, 2019

Time: 3:00pm – 4:15pm

Monthly giving is more important to nonprofits than ever before — especially for online fundraising programs. Learn how to grow your sustainer program with these strategies for recruitment, retention, stewardship, and upgrades.

Learning Outcomes

  • Learn about multichannel promotion of monthly giving, with efforts spanning email, online advertising, social media, direct mail, and mobile.
  • Learn about KQED’s stunning growth in its monthly giving program, and review examples from other organizations large and small.
  • Learn tactics to improve sustainer tenure, create a communications calendar for monthly donors, and more.