MWD BLOG

We’re excited to be returning to the Nonprofit Technology Conference (NTC), organized by the Nonprofit Technology Enterprise Network (NTEN). This year’s event is being held in Washington, DC from March 13-15.

Mal Warwick Donordigital staff are participating in five different sessions:

Vice President Mwosi Swenson will be speaking at:

DIY: Blueprints for Building Your Best Multichannel Fundraising Campaigns

Thursday, March 13, 10:30 am - 12:00 pm

This session is for nonprofit professionals that are looking to integrate and optimize their fundraising across all channels. It is filled with tips, tricks and tools to help you jumpstart, enhance and refine your multichannel fundraising program. This hands-on session is for nonprofit fundraising professionals that want to use multichannel tactics to find new donors, retain the ones you have and grow your revenue. In this session you'll learn how a nonprofit collaborated internally to integrate the direct mail and online fundraising program; easy things you can do right now to integrate your program; and proven tactics to increase online giving by integrating social channels and behavioral psychology into your donation flow.

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Senior Account Executive Matt Burghdoff will be speaking at:

Breakthrough Trends & Strategies for Online Peer-to-Peer Campaigns

Thursday, March 13, 10:30am - 12:00pm

This session is for fundraising teams, event managers, development officers looking to expand and grow the impact of their peer-to-peer programs. Join this session for an intensive look at what's new and innovative in peer-to-peer fundraising. We will take you beyond the basics to give you the collected best practices you need to plan and manage successful peer-driven (or crowdsourced) campaigns. We’ll explore the latest strategies for web, social and mobile channels, giving you data-driven insights to help you understand donors and participants in your online programs.

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Senior Account Executive Matt Burghdoff will be speaking at:

Online Testing – Practical Insights & Lessons Learned

Friday, March 14, 10:30am - 12:00pm

Are you a Nonprofit professional looking to enhance your programs and campaign pieces based on experiential data? Then it’s time to dive deep into putting your online presence to the test. In this session, industry experts will walk through setting up rigorous testing procedures, and share their findings on what is and isn't working in the online space. Attendees are encouraged to bring their own campaign pages and emails to brainstorm potential tests with the experts. What you’ll walk away with: 1) Practical data on what has worked for nonprofits online; 2) Take-home tools to get started testing; 3) Optimization tests to implement right away.

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Senior Web Designer Anthony Blair-Borders will be speaking at:

Start at the Start: Using Storyboards, Wireframes, and Mood Boards

Friday, March 14, 1:30pm - 3:00pm

If you’re new to web design, you may find yourself intimidated how complex it can be creating assets for the online paradigm. We will explore how to use storyboards to plan animated functionality, how to use wireframes to create mobile-friendly designs and help guide and inform your final design, and how to use mood boards to help determine color, texture, and the overall look and feel of online communications. We’ll discuss how to properly start an online design project to help give you a launching point and to help save valuable time and resources by nailing down the basic elements of your assets before you even begin initial design comps.

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Senior Account Executive Wendy Marinaccio Husman will be speaking at:

Digital Marketing That Gets Results: 30 Ideas You Can Use Monday Morning

Saturday, March 15, 1:30 pm - 3:30 pm

Learn more about trends and opportunities around social media tools and digital marketing big ideas. Join our experts and learn about tools that exemplify the latest innovations that get results first thing Monday morning. This session is for audiences of all types who want to gear up their digital marketing plans with Big Ideas. Attendees will walk away with: 1) Up to 30 ideas that you can use out of the box; 2) A look at Facebook, LinkedIn, and Twitter and how you can ramp up those channels; 3) and a plan that will help guide your digital marketing strategy.