MWD BLOG

What Makes A Great Legacy Proposition – Benchmarked Across 20 Charities…

The images and visuals you choose to tell your organization's story matter.…

Honor your community, connect more deeply with your donors, and improve your fundraising results - welcome to Ethical Creative.…

Economics for the forward-optimizing fundraiser…

Join us at the Minnesota Council of Nonprofit’s 2023 Fundraising Conference.…

Don't wait to create your digital year-end strategy.…

Make-a-Will Month is a prime time to promote gifts in wills and other legacy giving for your organization!  …

Why refusing to accept AI could be a huge mistake for non-profits and the people they serve.…

As we enter a season filled with ghosts and ghouls, we’re raising another equally infamous entity from its crypt: open rates, and it seems they may be back from the dead!…

A five-step guide to inspiring new creative ideas…

At Mal Warwick Donordigital, we love testing! However, we often see tests that are set up incorrectly or analyzed in the wrong way. This can lead to the wrong conclusion from a test, resulting in strategy changes that can hurt a program’s performance. So how can you avoid making mistakes in you…

If your program is experiencing reduced revenue in 2022, you are not alone. MWD experts have outlined some thoughts and recommendations to keep your program strong and effective.…

Nonprofit direct response outreach has a diversity problem … and not enough of us are talking about it. Mal Warwick Donordigital (MWD) is an active participant in the effort to diversify nonprofit direct response donor audiences. In support of that, we’re providing this grounding document that o…

Rising paper and postage costs are here to stay. So what better time than now to assess who to include in your next mailing?…

Paper costs are increasing substantially. Thankfully we have a few tricks up our sleeves to help minimize rising costs.…

Apple just announced new privacy protections built into their upcoming versions of iOS and macOS that will prevent senders from tracking if or when users open an email. Sounds like big news, right?…

How do you retain all those new donors you brought on in 2020, this year? Well, leverage your renewal series and offers, of course!…

Last year was certainly one for the books. While we’re all glad it’s over, it’s worth taking a moment to reflect and see how far we’ve come to better predict where the nonprofit industry might be going next.…

Have you ever navigated to your favorite nonprofit’s website, only to be interrupted by an annoying pop-up box?…

We'll be presenting TWO sessions with our non-profit partners at this year's Bridge Conference and we want to see you there!…

In our work with organizations that have added the mobile channel over the past two years, we have helped launch approximately two dozen campaigns to current donors, lapsed donors and non-donor prospects. The types of campaigns have varied from standard appeal and renewal messages to sustainer invit…

Looking for ways to boost your online revenue after a lack-luster year-end? Your donation page is the place to start!…

We'll be presenting TWO sessions with our non-profit partners at NTC and we want to see you there!…

No matter how many educated guesses we make, we can never know what is best for our particular fundraising and advocacy programs until we test.…

In the two decades since I first started in planned giving, promotion of legacy gifts has exploded. Yet, the percentage of people who leave money to charity in their estate plans has not increased. It's still in the anemic single digits. HOW we promote legacy gifts is the problem.…

The MWD team will be attending the 2018 Nonprofit Technology Conference in New Orleans on April 11-13. In addition to learning, meeting and greeting, we'll be presenting in two sessions, The Test Quest: Optimizing Your Donor’s Journey, and Integration to the Rescue! Candid Case Studies.…

As most fundraisers now realize, monthly donors have better retention, lifetime value and donor value. Alongside those metrics, American donors are now trending toward sustaining donations at significantly higher rates than ever before. You can help your organization take advantage of this and help…

The MWD team is excited to attend the 2018 Washington Nonprofit Conference on Feb 21-23, 2018, organized by the DMA Nonprofit Federation. Our team, in collaboration with two of our incredible clients, will be presenting two sessions at this year's conference.…

Mal Warwick Donordigital (MWD), which manages integrated direct marketing fundraising programs for leading nonprofit organizations in the U.S., is expanding its legacy giving practice to better serve nonprofits that are seeking to grow their long-term funding base. The newly formed division will be…

We know that when donors engage with your organization across multiple channels, they are more likely to stay on your file, give more frequently, and subsequently have a higher lifetime value. But if your program isn’t currently coordinated across channels, you may be asking yourself “How do I g…

Year-end is often the best time of the year to raise money, but it is also the time when donors are the most frustrated with the volume of mail and email asking for donations. To help you engage and retain your donors, here are seven best practices to break the curse of donor fatigue.…

If you are setting up a marketing test and wondering how many contacts you need to achieve a significant result, MWD's new sample size calculator can provide answer for you. Our calculator is designed provide sample sizes for tests when you are measuring differences in proportions, so you can use it…

Mal Warwick Donordigital is thrilled to celebrate several exciting client successes as the recipient of seven Direct Marketing Association of Washington 2017 MAXI Awards, which were presented at the 11th Annual Bridge to Integrated Marketing & Fundraising Conference on August 2, 2017.…

Cross-channel integration has become the new standard in non-profit marketing, and for good reason. When your donors engage across multiple channels, they are more likely to stay on your file, give more frequently, and subsequently have a higher lifetime value.…

Planned giving (aka legacy giving or bequests) make up 9 percent of total charitable contributions. Legacy gifts are attractive for donors, as they cost the donor little, are a flexible was to support charities and offer valuable tax benefits.…

Harness the opportunity to grow your email list, increase your social followers and raise money when your organization’s issue is in the news. Learn more about how to prepare a fundraising and communications plan, how to implement that plan on short notice, and how to leverage unexpected events i…

Although it seems like eons ago, our team at Mal Warwick | Donordigital is still taking stock of what the year-end giving trends mean for our client programs, and for nonprofit fundraising as a whole. Many programs we manage experienced strong revenue growth in their online channel, driven by Giving…

The 7.8-magnitude earthquake that struck Nepal on April 25, and 7.3-magnitude earthquake that followed on May 12, have rocked the country to its foundation and spurred a strong humanitarian and fundraising response from across the world.…

Nobody can predict our economic future. But there are simple steps you can take to ensure that your organization will suffer the least possible damage in this recession–and emerge healthy and poised for renewed growth when the economic crisis has passed.…