The MWD team will be attending the 2018 Nonprofit Technology Conference in New Orleans on April 11-13. In addition to learning, meeting and greeting, we'll be presenting in two sessions:

The Test Quest: Optimizing Your Donor’s Journey

In the FUNDRAISING Track on Friday, April 13, 2018, 1:30pm - 3:00pm in Room: 271 - 272.

How do you come up with the smartest testing ideas to increase response and take your digital program to the next level? It turns out there are simple solutions and step-by-step formulas to finding what works, analyzing your results, and implementing optimized changes. We’ll walk through real-world examples and provide specific ideas for testing and fine-tuning your digital program to get the very best outcomes from your audience.

Specifically, we’ll cover:

  • Email, landing page, and digital ad testing: What exactly is it, and how does it work?
  • I’ve got my results; where do I go from here?
  • A step-by-step case study from Mercy For Animals, detailing their testing process.
  • A useful list of unconventional but practical testing ideas to fine-tune your email design based on your audience’s preferences.
  • An interactive voting session reviewing examples and case studies, ranging from simple tests to more complex and creative ideas

Learning Objectives:

  • Optimize email, landing page, and digital ads to increase engagement
  • Explore a step-by-step guide to selecting and implementing the most effective tests and properly analyzing the results
  • Review case studies and real-world examples

Integration to the Rescue! Candid Case Studies

In the FUNDRAISING Track on Thursday, April 12, 2018, 10:30am - 12:00pm in Room: 344.

This in-depth case study compares two very different fiscal years for Women for Women International, whose direct response program was experiencing sinking results. They figured out there was a sea of opportunity, and we’ll share lots of examples of how this organization—as well as others!—put in place a boatload of integration tactics that had a dramatic impact on net revenue and offered a better supporter experience. Learn from their experience how you can get your organization’s ship sailing smoothly with integration and inspire a sea change of integrated thinking.

Learning Objectives:

  • Implement cost-effective integration techniques that really work
  • Improve overall net revenue for your program
  • Increase donor lifetime value