The MWD team is excited to attend the 2018 Washington Nonprofit Conference on Feb 21-23, 2018, organized by the DMA Nonprofit Federation. Our team, in collaboration with two of our incredible clients, will be presenting two sessions at this year’s conference: 

Integration To The Rescue! (A Candid Case Study)
Track: Discover
Thursday, February 22, 2018
3:30PM -- 4:45PM

This in-depth case study compares two very different fiscal years for Women for Women International, whose direct response program was experiencing sinking results. They figured out there was a sea of opportunity, and we’ll share lots of examples of how this organization put in place a boat load of integration tactics that had a dramatic impact on net revenue and offered a better supporter experience. Learn from their experience on how you can get your organization’s ship sailing smoothly with integration and inspire a sea change of integrated thinking!

Presenting this session will be Collin Ward, Director of Marketing, Women for Women International, along with Tiffany Reed, Account Director, Mal Warwick Donordigital, and Eric Overman, Vice President, Mal Warwick Donordigital.

Monthly Giving Awesome-ization
Track: Build
Friday, February 23, 2018
12:45PM – 1:45PM

Infused by a Trump Bump in late 2017, monthly giving has become more relevant than ever, especially for online fundraising programs. Join us to learn how to grow your sustainer program with strategies for recruitment, retention, stewardship, and upgrades. We’ll talk about KQED’s stunning growth in its monthly giving program, as well as tons of specific examples from other organizations, large and small. Learn about multichannel promotion of monthly giving, with efforts spanning email, online advertising, social media, direct mail, and telemarketing. We’ll provide examples for how to improve sustainers’ tenure, build dedicated monthly giving donation forms, create a communications calendar for monthly donors, and more–to make your organization’s monthly giving program truly awesome.

Presenting this session will be Rashad Brown, Sustaining Membership Manager, KQED and Wendy Marinaccio Husman, Account Director, Mal Warwick Donordigital.