MWD BLOG

Are you disappointed with your Facebook advertising performance? Have you asked yourself, “Is it time to unfriend Facebook ads?” You’re not alone.…

With so much riding on year-end performance and with a global pandemic on our minds, it’s important to effectively manage the workload and the stress that comes with it.…

Year-end is often the best time of the year to raise money, but it is also the time when donors are the most frustrated with the volume of mail and email asking for donations. To help you engage and retain your donors, here are seven best practices to break the curse of donor fatigue.…

Around 30% of all annual online donations are made during the year-end period. This means it’s important for nonprofits to pull out all the stops for a solid year-end digital fundraising strategy. These days, you can’t just launch a few appeals and cross your fingers hoping for the best. Here ar…

It is an often used trope among the digerati that “mobile is now king,” but only because it’s the new reality. Recent data from Blackbaud shows that in 2015 more email messages were opened on small mobile devices than on larger desktop and laptop computers or even larger tablets. This means th…

Harness the opportunity to grow your email list, increase your social followers and raise money when your organization’s issue is in the news. Learn more about how to prepare a fundraising and communications plan, how to implement that plan on short notice, and how to leverage unexpected events i…

This post is part two in a two-part series, adapted from a session by Jesse Kelsey (Donordigital) and Jason Wilson (Share Our Strength), first presented at the Nonprofit Technology Conference 2013 in Minneapolis, Minnesota.…

Donordigital worked with National Parkinson Foundation to run a Facebook Ad campaign with the goal of recruiting 10,000 new Facebook fans. Each new fan helps NPF give away an Aware in Care kit to people living with Parkinson’s. The kit features tools and information to share with hospital staff du…

Vinay Bhagat, founder and chief strategy officer of Convio shares his thoughts on technology and consumer trends for 2012 in a guest post on the Guidestar blog.…

It's hard to connect the dots between an increased social media presence and improved donations, but social media platforms have become fundamental for cultivating brand awareness and audience engagement.…