MWD BLOG

It is impossible to understate the importance of this moment, and we’ll certainly need all hands on deck to continue the fight for our constitutional rights to bodily autonomy.…

Join FreshAddress and Mal Warwick Donordigital as we break down how one organization overcame some steep challenges and improved their email deliverability.…

Apple just announced new privacy protections built into their upcoming versions of iOS and macOS that will prevent senders from tracking if or when users open an email. Sounds like big news, right?…

Testing is the most powerful tool we have to build a data-driven program - but only if it’s done right. A bad test isn’t just a waste of resources - if it leads you down the wrong path, it’s worse than no test at all. Not sure where to begin? Here are 46 impactful yet often overlooked online…

There's a lot on the line, from the fight for black lives to abortion rights, the state of the pandemic to climate change - we need to challenge whomever our new leadership is to be held accountable.…

Deliverability is a hefty word with a lot of mystery behind it. As email marketers, we do our best to understand deliverability, but at times it can be a big black box of interwoven validation systems and reputation factors that cause your messages to get lost in the ether.…

Have you ever navigated to your favorite nonprofit’s website, only to be interrupted by an annoying pop-up box?…

We'll be presenting TWO sessions with our non-profit partners at this year's Bridge Conference and we want to see you there!…

Monthly giving is more important to non-profits than ever before -- especially for online fundraising programs. Your monthly donors are your most loyal audience, leading to higher lifetime value and retention compared to one-time donors. It’s no wonder that the percentage of online giving from mon…

We'll be presenting TWO sessions with our non-profit partners at NTC and we want to see you there!…

No matter how many educated guesses we make, we can never know what is best for our particular fundraising and advocacy programs until we test.…

Around 30% of all annual online donations are made during the year-end period. This means it’s important for nonprofits to pull out all the stops for a solid year-end digital fundraising strategy. These days, you can’t just launch a few appeals and cross your fingers hoping for the best. Here ar…

Mercy For Animals (MFA) is perhaps best known for its work exposing the cruel abuse of the secretive factory farm and slaughterhouse industries. MFA’s undercover investigators have brought numerous companies’ abusive policies and practices to light. In the last year alone, thanks to exposing abu…