MWD BLOG

Testing is the most powerful tool we have to build a data-driven program - but only if it’s done right. A bad test isn’t just a waste of resources - if it leads you down the wrong path, it’s worse than no test at all. Not sure where to begin? Here are 46 impactful yet often overlooked online…

Monthly giving is more important to non-profits than ever before -- especially for online fundraising programs. Your monthly donors are your most loyal audience, leading to higher lifetime value and retention compared to one-time donors. It’s no wonder that the percentage of online giving from mon…

No matter how many educated guesses we make, we can never know what is best for our particular fundraising and advocacy programs until we test.…

We know that when donors engage with your organization across multiple channels, they are more likely to stay on your file, give more frequently, and subsequently have a higher lifetime value. But if your program isn’t currently coordinated across channels, you may be asking yourself “How do I g…

Cross-channel integration has become the new standard in non-profit marketing, and for good reason. When your donors engage across multiple channels, they are more likely to stay on your file, give more frequently, and subsequently have a higher lifetime value.…