The AmeriCares Online Tax Receipt Portal was a multichannel donor-centric campaign, anchored by a custom tax receipt microsite designed to engage donors by allowing easy and free access to their tax receipts for their online and offline donations.
The campaign was launched in December 2013, with an email to donors to notify them that they could download their year-end tax receipt. The email contained their login information and a link to the tax receipt portal. AmeriCares provided this value-added service to their donors to make getting the tax benefits from their support as easy as possible. Donors log in to access their printable donation receipt(s). Once inside the Tax Receipt Portal, they are also shown the impact of their gift and the ability to make an additional donation.
Once the donor enters the portal, they are greeted with a “Thank You for Donating” message which includes three main accomplishments that AmeriCares achieved in 2013 thanks to their support, coupled with a donate button which spurred additional year-end giving.
The campaign is designed to increase donor engagement, and improve both retention and the long-term value of the donor to AmeriCares. Rating systems on sites that use this tool have revealed that donors truly view this as a value added service.
At Donordigital, we encourage all our organizational clients to deploy an online tax receipt portal to improve their year-round fundraising performance.
Nick Garcia is a Senior Account Executive at Donordigital, the online fundraising, marketing, and advertising company.
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