MWD BLOG

While most attention at year-end is typically centered on maximizing reach and visibility through email marketing, direct mail, paid search marketing, and social media, it’s imperative to also focus on your website donation landing pages.…

In its 2011 Landing Page Optimization Benchmark Report, marketing research firm Marketing Sherpa identified 8 common practices that sabotage commercial marketers’ landing page performance. Reading the report, I was struck by how many of these behaviors also plague performance on nonprofit website…

Last Friday, Google announced it plans to shut down Website Optimizer, its 5-year old standalone testing tool, on August 1st. Simultaneously, Google unveiled “Content Experiments”, a new test tool that’s fully integrated into Google Analytics. As the only free, web-based landing page testing t…

A/B tests, also called a split tests, allow you to test a single alternative version of a landing page (which features one or more changes) against the baseline page.…