FundraisingOnline Fundraising May 16, 2024 by Zoe Clarke
At Mal Warwick Donordigital we advocate for a more holistic approach to personalization — one that honors the intersectionality of our supporters. That means going further than using someone’s first name or calling out their donor status. … |
BenchmarksFundraisingLegacy Giving March 26, 2024 by Tracy Malloy-Curtis What Makes A Great Legacy Proposition – Benchmarked Across 20 Charities… |
Legacy Giving December 29, 2023 Join MWD's very own Tracy Malloy-Curtis for this can't-miss webinar.… |
Ethical Creative December 22, 2023 by Liv Tupanjanin Accessibility in fundraising and marketing goes beyond the considerations of ethics and inclusivity; it's about ensuring that your mission and resources are available and welcoming to all.… |
DeliverabilityEmail MessagingOnline Fundraising December 19, 2023 by Zoe Clarke
Gmail and Yahoo are rolling out changes that will impact the way email fundraisers send messages. Are you ready?… |
Ethical CreativeFundraisingMulti-channel FundraisingNonprofitsOnline FundraisingSocially Responsible November 27, 2023 by Raul Panzar & Shizrae Mallick The images and visuals you choose to tell your organization's story matter.… |
Ethical CreativeFundraisingNonprofitsOnline FundraisingSocially Responsible October 23, 2023 by Zoe Clarke
Honor your community, connect more deeply with your donors, and improve your fundraising results - welcome to Ethical Creative.… |
Employee OwnershipMWD News October 13, 2023 by Mwosi Swenson Our commitment to employee ownership is at the heart of our values and operations. … |
MWD News October 4, 2023 by Mwosi Swenson Mal Warwick Donordigital is excited to feature the voice of our summer intern, Angel Lopez.… |
Direct MailDirect ResponseFundraisingNonprofits August 23, 2023 by David Allen Economics for the forward-optimizing fundraiser… |
FundraisingMWD NewsNonprofits July 24, 2023 by Zoe Clarke
Join us at the Minnesota Council of Nonprofit’s 2023 Fundraising Conference.… |
Direct ResponseFundraisingMulti-channel FundraisingOnline FundraisingYear-end Fundraising July 24, 2023 by Zoe Clarke
Don't wait to create your digital year-end strategy.… |
BenchmarksLegacy GivingNonprofits July 24, 2023 by Tracy Malloy-Curtis Whether you’re just gaining some traction, or are happily swimming in bequest revenue from your loyal donors, you need to look to the future.… |
Benefit CorporationMWD News July 6, 2023 by Mwosi Swenson Congratulations to Christine Shilosky on her new role as COO at Mal Warwick Donordigital.… |
FundraisingLegacy GivingNonprofits July 6, 2023 by Sabrina Sutton Naylor Make-a-Will Month is a prime time to promote gifts in wills and other legacy giving for your organization! … |
June 23, 2023 by Zoe Clarke
Are donors abandoning annual giving campaigns in favor of crisis communications?… |
Direct MailDirect ResponseDonation PageMulti-channel FundraisingTesting June 8, 2023 by Melanie Smith One of the most tried and true ways to raise response rate is by lowering the ask array - but how low should you go?… |
Digital AdvertisingFacebookOnline FundraisingSocial Media April 26, 2023 by Jessica Getty-Balderas & Zoe Clarke
Are you disappointed with your Facebook advertising performance? Have you asked yourself, “Is it time to unfriend Facebook ads?” You’re not alone.… |
FundraisingOnline FundraisingSocially Responsible April 3, 2023 by Zoe Clarke
Why refusing to accept AI could be a huge mistake for non-profits and the people they serve.… |
Legacy GivingMulti-channel Fundraising November 21, 2022 by Tracy Malloy-Curtis Legacy giving must be embedded as part of every donor experience, every marketing channel, and every fundraising area.… |
DeliverabilityDirect ResponseEmail MessagingFundraisingOnline Fundraising October 27, 2022 by Zoe Clarke
As we enter a season filled with ghosts and ghouls, we’re raising another equally infamous entity from its crypt: open rates, and it seems they may be back from the dead!… |
DesignDirect MailDirect ResponseFundraisingOnline Fundraising October 18, 2022 by Leigh Corrigan-Owens A five-step guide to inspiring new creative ideas… |
Nonprofits September 7, 2022 by Amanda Melton & Mwosi Swenson MWD is celebrating the “back to school” season by featuring the voice of our summer intern, Jordan Leathers.… |
Direct ResponseEmail MessagingFundraisingMulti-channel FundraisingOnline FundraisingTestingWebsite August 23, 2022 by Peter Schoewe At Mal Warwick Donordigital, we love testing! However, we often see tests that are set up incorrectly or analyzed in the wrong way. This can lead to the wrong conclusion from a test, resulting in strategy changes that can hurt a program’s performance.
So how can you avoid making mistakes in you… |
Direct ResponseFundraisingLegacy GivingMulti-channel FundraisingMWD NewsNonprofitsOnline Fundraising July 21, 2022 by Amanda Melton, Christina Chavez, Christine Shilosky, Dave Dogan, Eric Overman, Melissa Ford, Mwosi Swenson, Peter Schoewe, Tiffany Reed, Tracy Malloy-Curtis & Wendy Marinaccio Husman If your program is experiencing reduced revenue in 2022, you are not alone. MWD experts have outlined some thoughts and recommendations to keep your program strong and effective.… |
Anti-Racism and DE&IFundraisingNonprofitsSocially Responsible June 15, 2022 by Mwosi Swenson Nonprofit direct response outreach has a diversity problem … and not enough of us are talking about it. Mal Warwick Donordigital (MWD) is an active participant in the effort to diversify nonprofit direct response donor audiences. In support of that, we’re providing this grounding document that o… |
Direct MailDirect ResponseFundraising May 31, 2022 by David Allen Rising paper and postage costs are here to stay. So what better time than now to assess who to include in your next mailing?… |
May 24, 2022 by Lara Dyan Fornal From immaculate list hygiene to catering to the most discerning of preferences, our feline friends have so much to teach us about email marketing.… |
Anti-Racism and DE&IDigital AdvocacyDisaster FundraisingNonprofitsSocially Responsible May 3, 2022 by Jack Valor, Jessica Getty-Balderas & Stephanie Drahan It is impossible to understate the importance of this moment, and we’ll certainly need all hands on deck to continue the fight for our constitutional rights to bodily autonomy.… |
Direct MailDirect ResponseFundraisingMulti-channel FundraisingNonprofits February 3, 2022 by Jan Rossberg Paper costs are increasing substantially. Thankfully we have a few tricks up our sleeves to help minimize rising costs.… |
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